In 1998, Burger King in Manhattan Had Free Internet Access for Customers

In 1998, when the internet was still a novelty largely confined to universities and research institutions, Burger King made a groundbreaking move by launching the first-ever internet cafe at its 182 Broadway location in Manhattan.

This bold experiment combined fast food with emerging technology, offering customers 20 minutes of internet access with a minimum purchase of $4.99 ($3.29 for breakfast).

h/t: vintag.es

At a time when dial-up connections ruled and browsing was slow by today’s standards, this initiative provided patrons a chance to explore the nascent World Wide Web while enjoying their meals. With 20 computers mounted above a counter, the setup reimagined the traditional fast-food experience, showcasing Burger King’s forward-thinking approach to customer engagement.

While the concept of internet cafes in fast-food chains didn’t fully catch on, this venture highlighted the company’s willingness to embrace innovation and adapt to a rapidly changing digital world.