Nikea: Exploring the Conceptual Partnership Between Cult Brands
In recent times, there has been a surge in partnerships between cult brands, as evidenced by the Heinz and Absolute Vodka collaboration which resulted in a vodka sauce. The trend has continued with Victor Martens’ imaginative collaboration between Nike and Ikea, aptly named “Nikea.” Continue reading »
IKEA Plans To Discontinue BLÅHAJ Shark Toy, People Are Sharing Best Moments They Had With It
When the internet heard that the most beloved shark plushie of all time, IKEA’s BLÅHAJ, will be discontinued in April 2022, they were truly heartbroken, and decided to show the world all the amazing adventures they had together. Maybe IKEA will reconsider… Continue reading »
Which Ikea Media Storage Unit Will Be Able to Fit My New, Meme-Ishly Oversized, Game Console?
Dan Ackerman/CNET
There’s a better-than-decent chance that your next console is going to live in a piece of Ikea furniture. The assemble-it-yourself Swedish brand is known for inexpensive media centers and TV stands, which range from generic white boxes to industrial-style metal shelves. Continue reading »
These Zoom Backgrounds Turn Your House Into the Cover of An IKEA Catalog
The Swedish retailer has released a series of video-conference backgrounds pulled from the covers of Ikea catalogs of yesteryear. The backgrounds will make it look like you live in a house worthy of a catalog, even if it’s decidedly not. Continue reading »
IKEA Revamped Their 2021 Catalog To Include Animal Crossing Characters And Fans Are Loving It
Animal Crossing is a social simulation video game series developed by Nintendo, and it’s currently considered to be one of the most popular video games in the whole world. For instance, its newest record-breaking game Animal Crossing: New Horizons sold 1.88 million physical copies in its opening three days in Nintendo’s home market, which is far more than any other Nintendo Switch game ever has. Continue reading »
IKEA Shares How To Make 6 Types Of Furniture Forts During Quarantine
If you’re quarantining with kids who are becoming increasingly bored, IKEA Russia has your back. The retailer has just released a new campaign, bringing back childhood adventures indoors. Continue reading »
IKEA Shares Their Iconic Meatballs Recipe And It Consists Of Only 6 Steps
Meatballs are great. But IKEA meatballs are a godsend! For those of you Pandas who have tried IKEA meatballs, you know what I’m talking about. And for those of you who haven’t had the pleasure of supping on these divine morsels, these tiny pieces of heaven, well, things are about to change. Continue reading »
IKEA Tarot Cards Predict The Future Using Famous Flatpack Illustrations
Ikea is a place of transition, a journey, a source of light and comfort, but also strife. Ikea contains the universe. Harness that power to understand your own life with these cleanly designed Ikea themed tarot cards. They’ll go great sitting on your BILLY bookcase or on the table next to your MALM bedframe. The deck contains the four suits of the minor arcana: sofas, lamps, dowels, and allen keys as well as a full set of major arcana. Continue reading »
Bride-To-Be Invents IKEA Bag Hack To Pee Worry Free On Her Wedding Day
Your wedding day is one of the biggest milestones in your life, a day to cherish and remember forever. But it can also be a stressful one too. With months of meticulous planning going into this celebration, you want everything to go smoothly! So you account for every potential problem that could possibly occur. Continue reading »
IKEA Recreated Living Rooms From ‘The Simpsons,’ ‘Friends’ And ‘Stranger Things’ With Its Own Furniture
Ikea’s Billy bookcases, Poang chairs and Kallax shelves can be seen in real homes around the world, but they now have a place in the fictional living rooms of “The Simpsons,” “Stranger Things” and “Friends.”
The Simpsons
In the “Real Life Series” campaign running in the United Arab Emirates, Ikea, along with agency Publicis Spain, recreated iconic living rooms from each of the popular shows with only its own products. The campaign leverages the pop culture references with the aim to be relevant to all cultures, since the UAE is largely populated by expat families from all over the globe. Continue reading »
In Celebration Of Pride Month, IKEA Unveils Limited-Edition Rainbow Shopping Bag
IKEA has launched a rainbow-coloured version of its Frakta shopping bag in the US to promote equality for the LGBT+ community. The limited-edition Kvanting tote is a version of the classic blue Frakta bag, featuring six stripes in the colours of the most common version of the Rainbow Flag – the international symbol for gay pride. Continue reading »
IKEA Collaborates With African Artists To Create The New ÖVERALLT Collection
Design Indaba is an online design publication that hosts annual design festivals of the same name in Cape Town, South Africa since 1995. The hosts say that the festival “inspires and empowers people to create a better future through design and creativity”. Continue reading »
IKEA Is Selling ‘Flat-Pack’ Chocolate Bunny, So You Can Assemble Your Own Easter Candy
IKEA has released a flat-pack product that we can all handle: a chocolate bunny.
The VÅRKÄNSLA milk chocolate, three-piece bunny is launching in honor of Easter and is so on brand for Ikea. No Tools, instructions, or booze required—okay, so maybe the third is more of a personal condition. The three-ounce snack is currently selling for £2.95 ($3.91) in U.K. stores, and it’s still unconfirmed whether it’ll make its way across the pond. Continue reading »
IKEA Pee Ad: Retailer’s Controversy Ad Acts As A Pregnancy Test
Standard pregnancy tests are so 2017 — this year it’s all about weeing on magazine ads to find out if you have a bun in the oven. IKEA’s magazine ad in Sweden is causing a splash thanks to its revolutionary built-in pregnancy test, which expectant mothers can claim for a discount on cribs. The colourful ad idea came from Swedish agency Åkestam Holst, which has held the IKEA account since 2013. Continue reading »
Couple Replaced 100 Framed Stock Photos At IKEA With Photos Of Themselves
According to Erikas Mališauskas: “IKEA should have been prepared for this. Thank God it wasn’t.
Have you ever noticed framed stock photos in IKEA room displays? We think they’re too boring and fake as hell. That’s why my girlfriend and I have decided to replace every framed photo in IKEA Vilnius with photos of ourselves. Continue reading »
