Your wedding day is one of the biggest milestones in your life, a day to cherish and remember forever. But it can also be a stressful one too. With months of meticulous planning going into this celebration, you want everything to go smoothly! So you account for every potential problem that could possibly occur. Continue reading »
IKEA Recreated Living Rooms From ‘The Simpsons,’ ‘Friends’ And ‘Stranger Things’ With Its Own Furniture
Ikea’s Billy bookcases, Poang chairs and Kallax shelves can be seen in real homes around the world, but they now have a place in the fictional living rooms of “The Simpsons,” “Stranger Things” and “Friends.”
In the “Real Life Series” campaign running in the United Arab Emirates, Ikea, along with agency Publicis Spain, recreated iconic living rooms from each of the popular shows with only its own products. The campaign leverages the pop culture references with the aim to be relevant to all cultures, since the UAE is largely populated by expat families from all over the globe. Continue reading »
IKEA has launched a rainbow-coloured version of its Frakta shopping bag in the US to promote equality for the LGBT+ community. The limited-edition Kvanting tote is a version of the classic blue Frakta bag, featuring six stripes in the colours of the most common version of the Rainbow Flag – the international symbol for gay pride. Continue reading »
Design Indaba is an online design publication that hosts annual design festivals of the same name in Cape Town, South Africa since 1995. The hosts say that the festival “inspires and empowers people to create a better future through design and creativity”. Continue reading »
IKEA has released a flat-pack product that we can all handle: a chocolate bunny.
The VÅRKÄNSLA milk chocolate, three-piece bunny is launching in honor of Easter and is so on brand for Ikea. No Tools, instructions, or booze required—okay, so maybe the third is more of a personal condition. The three-ounce snack is currently selling for £2.95 ($3.91) in U.K. stores, and it’s still unconfirmed whether it’ll make its way across the pond. Continue reading »
Standard pregnancy tests are so 2017 — this year it’s all about weeing on magazine ads to find out if you have a bun in the oven. IKEA’s magazine ad in Sweden is causing a splash thanks to its revolutionary built-in pregnancy test, which expectant mothers can claim for a discount on cribs. The colourful ad idea came from Swedish agency Åkestam Holst, which has held the IKEA account since 2013. Continue reading »
According to Erikas Mališauskas: “IKEA should have been prepared for this. Thank God it wasn’t.
Have you ever noticed framed stock photos in IKEA room displays? We think they’re too boring and fake as hell. That’s why my girlfriend and I have decided to replace every framed photo in IKEA Vilnius with photos of ourselves. Continue reading »
Plush shark Blåhaj (Blaha) has attracted the customers, the Swedish furniture company a long time ago. But after they first took sale, and then again returned to the stores after the signing of the petition buyers, toys began to gain popularity in social networks. Some users have used sharks as a demonstration of their mood, and some even started to Blaha own Instagram pages.
Anyway, these sharks really damn charismatic. Continue reading »
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