Real Men Don’t Buy Girls – Design You Trust
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Real Men Don’t Buy Girls

The DNA Foundation launched a campaign targeting men with the message that Real Men Don’t Buy Girls. The goal of the campaign was to create a cultural shift around the implicit societal acceptance of child prostitution, and thus, child sex slavery. The DNA Foundation hoped to reach millions of people with information about the issue. More than 2 million people have participated in the campaign so far.









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