Braun – From 1 to 12 in Eleven Hours

In the creation of the Braun steel digital watch range it was the roots that showed the way forward, right back to the future. The layout has been reduced to the minimum and remains true to the core Braun design principle: The strength of pure. The direct tonality is humorously honest and purely understated, simply “less but better”. And this is exactly what the Braun steel digital watch is.

Advertising Agency: BBDO Proximity, Düsseldorf, Germany
Agency website: http://www.bbdo.de
Executive Creative Director: Michael Funk,
Creative Director: Olaf Reys
Art Director: Sebastian Steinhoff, Phillip Alings
Copywriter: Michael Funk, Sebastian Steller, Ashleigh West, Nadia Leytes
Photographer: Christian Stoll

Published: April, 2013