Submarine Comes out of Nowhere in Milan, Italy – Design You Trust

Submarine Comes out of Nowhere in Milan, Italy

The people of Milan awoke to find something a little strange yesterday morning.

Just off of Via dei Mercanti, near the heart of the old city, a submarine had apparently pushed its way through the paving stones and damaged a nearby car. The road’s shattered surface lay piled up around, with baffled firefighters looking on. Meanwhile, sailors clambered down from the lost submarine’s tower to meet emergency crews at the scene.

In case you haven’t guessed already, it was, of course, an ambitious publicity stunt. Workers for Europ Assistance IT, an insurance group based in Italy, had come to the street early in the morning to construct the fake submarine.

The installation was erected to promote the firm’s ‘Protect Your Life‘ campaign.

Source: The Daily Mail. Photos: Barcroft Media.

If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

Female Street Artists set Guinness World Record for Largest Mural Painted by a Team
15th Annual Hampton Beach Master Sand Sculpting Competition at Hampton Beach, New Hampshire
Cover Photos of Motor Trend Magazine in the 1980s
"Pioneering The Space Frontier" - An Otherworldly Art Of Robert McCall
"Lamb Of Future": Cyberpunk Noire Fashion Collages By Alexander Berdin-Lazursky
French Photographer Sacha Goldberger Takes Our Favorite Superheros Back In Time
An Artist Creates Colorful And Magical Illustrations, Using Natural Materials Only
This Artist Creates Tattoos That Look Like Holographic Stickers
Italian Graphic Designer Emanuele Abrate Perfectly Fixes The ‘World’s Worst Logos’
The Finesse of Evil: Superb Concept Art Works and Sketches by Dominik Derow
“For Rectal Use Only” Stickers: A Cheap Way To Get Cheap Laughs
Cartoonist Smartly Illustrated Eternal Fight Between The Brain And The Heart
"Il Gigante": The Statue Of The Giant Neptune In Italian Village
Ugly Renaissance Babies
Yung Cheng Lin's Human Art Illusions Address Female Body Modification
These Beautiful Yet Terrifying Surreal Pictures By Erik Johansson Will Blow Your Mind
Couple Asks Internet To Photoshop Out Shirtless Guy from Engagement Photo, Regrets It Immediately
By The Danger In Her Eyes: The Hauntingly Beautiful Portraits By Elena Sai
Powerful Illustrations By Japanese Artist That Will Make You Think
Motion Designer Uses A Video Editing Program To Bring Old Photos To Life
This Optical Illusion Is the Most Beautiful Street Artwork in France
Artist Illustrates Everyday Life With His Wife In Funny Comics
"Canvas, Oil & Cat Memes": Norwegian Artist Paints Pictures With Popular Cats On The Internet
Portuguese Street Artist Creates These Fantastic Artworks By Using A City Garbage