Submarine Comes out of Nowhere in Milan, Italy – Design You Trust

Submarine Comes out of Nowhere in Milan, Italy

The people of Milan awoke to find something a little strange yesterday morning.

Just off of Via dei Mercanti, near the heart of the old city, a submarine had apparently pushed its way through the paving stones and damaged a nearby car. The road’s shattered surface lay piled up around, with baffled firefighters looking on. Meanwhile, sailors clambered down from the lost submarine’s tower to meet emergency crews at the scene.

In case you haven’t guessed already, it was, of course, an ambitious publicity stunt. Workers for Europ Assistance IT, an insurance group based in Italy, had come to the street early in the morning to construct the fake submarine.

The installation was erected to promote the firm’s ‘Protect Your Life‘ campaign.









Source: The Daily Mail. Photos: Barcroft Media.

If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

"I'm Not Your Toy": The Superb Contemporary Paintings by Inga Makarova
The Ultra-Realistic, Three-Dimensional Paintings of CJ Hendry
"Of War And Peace": Spanish Artist Shows His Vision of Protests and War in Syria
Giant Artwork By Calligraphy Artist Pokras Lampas Destroyed In Yekaterinburg, Russia
Theater of The Bauhaus: An Illustrated Guide to Total Art from 1925
Dreamlike Photo Manipulations By Hansruedi Ramsauer
We Are Just Grains of Sand on This Earth: Tomás Sánchez Draws Giant Forests and Massive Landcapes
Fashion In Early Photography – Glamorous Photos Show Female Models In Victorian Era
Never Too Old: Ball Pit Party For Grownups!
Victorian Wars: Star Wars Characters As You’ve Never Seen Them Before
Someone Created A Funny Guide On How To Recognize Famous Painters And It’s Surprisingly Accurate
Stunning Examples Of “Crown Shyness”, A Phenomenon Where Trees Avoid Touching
Artist Merges Reality With Imagination To Create These Surreal Pictures
Modern Manga Art By Ilya Kuvshinov
iPhone Controlled Bug + Free Shipping!
The Incredible Delicated Tattoos of Eva Karabudak
15 Untranslatable Love Words From Around The World For Romantic Sweethearts Everywhere
This Russian Guy Hilariously Photoshops Himself Into The Daily Life Of Emily Ratajkowski
2020 Sarcastic Vintage Pictures Calendar Is Here!
Web Developer Creates A Site That Turns Your Photos Into Works Of Emoji Art
"Everything Was Beautiful And Nothing Hurt": Stunning Concept Art Works By Olga Orlova
"The Covid Drawings 2020": British Artist Creates Daily Drawings of A Very Strange Year
To The Vanishing Point: The Obscure Broken Worlds Of Artist Sergey Kolesov
Artists Continue To Recreate Kids’ Monster Doodles In Their Unique Styles