Coca-Cola Mini Kiosks By Ogilvy & Mather Berlin Promote Tiny Coke Cans

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To promote the launch of its tiny coke cans, Coca-Cola and advertising agency Ogilvy & Mather Berlin deployed and installed a series of miniature kiosks throughout five different major cities in Germany.

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According to Adweek, the kiosks sold an average of 380 mini cans per day, which Ogilvy says is 278 percent more than a typical coke vending machine. The small scale intervention included a pint-size vending machine, which also served to describe the the print campaign’s main motto: ‘It’s the little things in life that make us happy’.

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