Artist Buys Billboard Advertising Time to Display Art Instead of Ads on Massachusetts Highways

1
Created as a set of billboards along two Massachusetts highways, “Healing Tool” is a temporary public art installation by artist Brian Kane produced to temporarily relieve stress and promote introspection during one’s monotonous daily commute.

2
Kane’s digital billboards circulate between pictures of surrounding natural environments, creating “unvertisements” that promote nothing instead of shoving products, restaurants, and services in consumers’ faces from above. The piece builds upon a body of work Kane has been producing that places digital experiences into real world situations. “Healing Tool” is named after the Photoshop tool used to patch over errors in photographs, just as his project is patching over unnatural blips of landscape (billboards) seen from the highway.

3
The pieces change depending on the time of day. Daylight hours feature natural images of areas surrounding the billboards, while evening hours display high-resolution images of the moon and Milky Way that allow viewers a clear glimpse of the cosmos despite urban light pollution.

4
Kane explains, “By removing the marketing message from the advertising space, we create an unexpected moment of introspection. People are allowed to interpret an image based on their own experience, and not necessarily with the singular focus of the advertiser’s intent.”

5
All images @Brian Kane, photography by Nate Wieselquist and Simone Schiess

6

Via Colossal

(Visited 1 times, 1 visits today)

Leave Your Comment Below

More Inspiring Stories

Beautiful Watercolor Animal Illustrations By Luqman Reza Mulyono
These Beautiful Yet Terrifying Surreal Pictures By Erik Johansson Will Blow Your Mind
Hilarious Questions Posed To The New York Public Library Pre-Internet
Warlords Take New York – World Of Warcraft Street Ad
It Took This Artist 3 Months To Complete A Detailed Dundee Cityscape
How To Become a Cat: The Complete Guide
German Graffitist Creates 3D Optical Illusions Over The Urban Landscape
Re-Enactors Prepare For The Battle Of Hastings For 950th Anniversary
Honest Illustrations By Barbara Daniels Showing Our Society If The Roles Of Humans And Animals Were Reversed
Philippine Map Made of Lego
Person Uses Artificial Intelligence To Make Anime And Cartoon Characters Look More Realistic
Artist Creates Living, Breathing Paintings. This Is Anything But Normal.
Sensitive Ballerina Watercolour Portraits By Liu Yi
"In The Midnight": Denny Busyet Creates Dreamlike Artwork Inspired by 80s and 90s Aesthetic Nostalgia Fuelled by Synthwave
Why So Many Medieval Manuscripts Depict Violent Rabbits?
This Artist Decided To Paint On Used Tea Bags And It’s Incredible
The Zelda Project
The Funniest Protest Signs From Trump’s Visit To The UK
Christmas Lights go up around the World
What's Cooking, Uncle Sam?
This Artist Creates Tiny Oil Paintings On Pennies
Exquisite Realistic Paintings By Russian Artist Serge Marshennikov
Artist Draws Extremely Realistic Drawings Using Only A Pencil
Unique And Memorable Color Palettes To Inspire You
"On Fields Of Death & Desolation": Dark And Haunting Illustrations By Tony Sandoval
How To Teach Yoga Like Slav: Top 10 Drunk Yoga Positions
"The Way We Fall": Eerie Illustrations Of An Apocalyptical World By Yuri Shwedoff
The Unique Glitch Art And Overflowing Dark Creativity By The Polish Artist Hubert Solczyński
Photographer Spends 12 Months Creating a 'Never-Ending' Panoramic Story
The Unintentional Beauty Of Graffiti Removal