Artist Buys Billboard Advertising Time to Display Art Instead of Ads on Massachusetts Highways – Design You Trust — Design Daily Since 2007

Artist Buys Billboard Advertising Time to Display Art Instead of Ads on Massachusetts Highways

1
Created as a set of billboards along two Massachusetts highways, “Healing Tool” is a temporary public art installation by artist Brian Kane produced to temporarily relieve stress and promote introspection during one’s monotonous daily commute.

2
Kane’s digital billboards circulate between pictures of surrounding natural environments, creating “unvertisements” that promote nothing instead of shoving products, restaurants, and services in consumers’ faces from above. The piece builds upon a body of work Kane has been producing that places digital experiences into real world situations. “Healing Tool” is named after the Photoshop tool used to patch over errors in photographs, just as his project is patching over unnatural blips of landscape (billboards) seen from the highway.

3
The pieces change depending on the time of day. Daylight hours feature natural images of areas surrounding the billboards, while evening hours display high-resolution images of the moon and Milky Way that allow viewers a clear glimpse of the cosmos despite urban light pollution.

4
Kane explains, “By removing the marketing message from the advertising space, we create an unexpected moment of introspection. People are allowed to interpret an image based on their own experience, and not necessarily with the singular focus of the advertiser’s intent.”

5
All images @Brian Kane, photography by Nate Wieselquist and Simone Schiess

6

Via Colossal

If you want more awesome content, subscribe to Design You Trust Facebook page.

More Inspiring Stories

These Doodles Explain Why Every Millennial Is Having A Tough Time Growing Up

Amazing Van Gogh Paintings Re-Created On Matchboxes By Salavat Fidai

Amazon’s Sci-Fi Drama Series "Tales From The Loop" Gets A Posters Created By Simon Stålenhag

Man Dresses Up Every Sunday To Take His Grandmother To Church

"So Many Tons of Democracy Waiting to Get Delivered": The Superb Sci-Fi Concept Artworks of Ronan Le Fur

Ukraine-born Tattoo Artist Stanislava Pinchuk Inks Her Friends With Minimalist Tattoos For Food, Lessons Or Books

Meet Ladybeard, A Cross-Dressing Wrestler And Death Metal Singer From Australia

"The Hunter": Superb Character and Concept Artworks of Andrei Riabovitchev

Relatable Comics About Women’s Fashion

Unique And Memorable Color Palettes To Inspire You

Site-Specific Street Art By JPS

A Collection Of Nightmarish Vintage Halloween Photos From The 1930s

This Artist Is Using Technology To Draw Watercolor Animal Illustrations

This Artist Stands as The Visionary Force Shaping the Landscape of Provocative Beauty Campaigns

A 19th-Century Vision of the Year 2000

This Artist Draws Lighthearted Comics To Stay Sane In Quarantine

This Black Guy Drew What It Was Like Being The Only Black Man In A White Office In The 60s, And It’s Worse Than You Think

Artist Classified Pop Culture Characters By Species And Here Are What 11 Teams Look Like

113 Potatoes, 117 Bananas, And Other Foods The Artist Ate Over 365 Days Turned Into Sculptures

Saraiva Pocket Books

The Superb Bizarre Vintage Surrealist Illustrations by Alfred Kubin

20 Fantastic Works Of Street Art That Brightened Up Our Streets Last Year

The Way This Man Takes Pictures With Superheroes Is Both Genius And Funny

Seeing America In Isolation: American Artist George Ault Showed Us The America He Saw In Shades Of Darknes

Afros Turned Into Flowery Galaxies To Make Black Women Proud Of Their African Heritage

"Wistful Dreams, Porcelain Memories": Dreamy and Surreal Illustrations by Maggie Chiang

This Artist Illustrated Her Everyday Problems With Relatable Comics

If You Are A Bunny Contemplating Suicide - This Is The Book For You

Snowfall Makes Cars Happy: Someone Drew Eyes And Smiles On The Snow That Fell On The Cars

The Artist Unexpectedly Finds a Modern Context in Which to Place Figures from Classical Paintings