Artist Buys Billboard Advertising Time to Display Art Instead of Ads on Massachusetts Highways

Created as a set of billboards along two Massachusetts highways, “Healing Tool” is a temporary public art installation by artist Brian Kane produced to temporarily relieve stress and promote introspection during one’s monotonous daily commute.

Kane’s digital billboards circulate between pictures of surrounding natural environments, creating “unvertisements” that promote nothing instead of shoving products, restaurants, and services in consumers’ faces from above. The piece builds upon a body of work Kane has been producing that places digital experiences into real world situations. “Healing Tool” is named after the Photoshop tool used to patch over errors in photographs, just as his project is patching over unnatural blips of landscape (billboards) seen from the highway.

The pieces change depending on the time of day. Daylight hours feature natural images of areas surrounding the billboards, while evening hours display high-resolution images of the moon and Milky Way that allow viewers a clear glimpse of the cosmos despite urban light pollution.

Kane explains, “By removing the marketing message from the advertising space, we create an unexpected moment of introspection. People are allowed to interpret an image based on their own experience, and not necessarily with the singular focus of the advertiser’s intent.”

All images @Brian Kane, photography by Nate Wieselquist and Simone Schiess


Via Colossal

(Visited 1 times, 1 visits today)

Leave Your Comment Below

If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

Artist Redesigned Famous Yugoslavian Posters To Bring Back Good Memories
Massive 3D Street Art that Could Become a Guinness World Record
An Artist Transforms Everyday Items In These Amazing Paper Sculptures
Paper Art by Benja Harney
Artist Alexander Orlov Reimagined Famous Brand Logos in a New Futuristic Way
Guy Leaves Hilarious “Shopping Tips” In Grocery Store
Artist Photoshops Kids’ Drawings As If They Were Real, And It’s Terrifyingly Funny
12 Best Exercises To Do At Your Desk
Couple Married 37 Years Always Dresses In Matching Outfits & They're Stealing Hearts On Instagram
"Omniverse": The Supercool Digital Concept Artworks of Ksti Hu
Apple Depot Earbuds with Mic & Remote
An Artist Portrays Everyday Life, And His Sense Of Humor Is Quite Unique
Here’s How People From The Past Imagined The Future
Guy Paints Over Shit Graffiti And Makes It Legible
Dad Superhero by Giulia Pex
Artist Illustrates The Most Famous Funny Cat Memes In Her Watercatlor Series
This Artist Draws Pictures to Show That Everything Has a Flip Side
How Ads From Today’s Famous Brands Would Look If They Were Created In The 1950’s
Fashion Portrait Paintings Of The Tattooed Girls By Philip Muñoz
Husband Illustrated Every Single Day He Spent With His Beloved Wife In 365 Drawings
Artist Creates Temporary 3D Paintings On Her Left Hand
This Instagram Account Is Dedicated To Showing The Most Bizarre Thrift Store Finds
Designcollector Calendar 2010 - December
Museum Uses Brilliant Ads To Get You Excited About Science
Jess Ebsworth Wants Her Trippy Illustrations to “Transport You to Somewhere New and Exciting”
Whimsical And Dreamlike Photo Manipulations By Boby Atmajaya
Designer Paints Alternative Posters Of Popular Movies Based On Mood In The Films
Meet Helen Stifler, The Queen of Cosplay
The Liquid Typography by Alex Valentina
The Avengers Re-Imagined By Daniel Kamarudin And The Result Is Awesome!