Artist Buys Billboard Advertising Time to Display Art Instead of Ads on Massachusetts Highways – Design You Trust

Artist Buys Billboard Advertising Time to Display Art Instead of Ads on Massachusetts Highways

Created as a set of billboards along two Massachusetts highways, “Healing Tool” is a temporary public art installation by artist Brian Kane produced to temporarily relieve stress and promote introspection during one’s monotonous daily commute.

Kane’s digital billboards circulate between pictures of surrounding natural environments, creating “unvertisements” that promote nothing instead of shoving products, restaurants, and services in consumers’ faces from above. The piece builds upon a body of work Kane has been producing that places digital experiences into real world situations. “Healing Tool” is named after the Photoshop tool used to patch over errors in photographs, just as his project is patching over unnatural blips of landscape (billboards) seen from the highway.

The pieces change depending on the time of day. Daylight hours feature natural images of areas surrounding the billboards, while evening hours display high-resolution images of the moon and Milky Way that allow viewers a clear glimpse of the cosmos despite urban light pollution.

Kane explains, “By removing the marketing message from the advertising space, we create an unexpected moment of introspection. People are allowed to interpret an image based on their own experience, and not necessarily with the singular focus of the advertiser’s intent.”

All images @Brian Kane, photography by Nate Wieselquist and Simone Schiess


Via Colossal

If you want more awesome content, subscribe to 'Design You Trust Facebook page. You won't be disappointed.

More Inspiring Stories

A Japanese Artist Created a Minimalist Campaign for Sony PlayStation
This Tiny Face Makeup Is The Perfect Solution For A Coronavirus Mask
This Urban Artist Creates Amazing Rainbow Colored Art Around The World
"Stagnation": An Illustrative Exploration of Modern Surrealism by Anastasiya Kraynyuk
Street Artist Peeta Recently Created This Optical Illusion House For The Street Art Festival
An Artist Creates Incredible Growing Plants From PET Bottles
This Instagram Account Reveals What Words Really Mean
Starblazer: Forgotten Fantasy Fiction In Pictures
Street Art That Only Appears When It Rains
'Game Of Thrones' Characters From The 80s And 90s
Turkish Artist Abdullah Evindar Creates Fantastic Surreal Silhouette Photo Collages
This Guy Photoshopped Paddington Into More Than 200 Classic Movies
Everyone I Love Is Dead: The Superb Dark Fantasy And Horror Art Works Of Piotr Foksowicz
Horrorscope: These Terrifying Zodiac Signs Are Way Too Creepy
Master of His Magical Universe: Surreal Paintings of Chris Berens
This Artist From Thailand Creates Incredible Illustrations With Futuristic Details And Fantastic Creatures
Andy Brase's Eerie and Insanely Appealing Graphics
Teacher Gave Her Students A Chance To Be Creative On The Last Day Of School
Out Of Character Star Wars Paintings by Kyle Hagey
Offensive Plates To Insult Your Guests With Class
Medieval Visions of Hell, Satan, Demons And Cabbalistic Signs From A 1775 Compendium Of Horrors
These Prank Stickers Will Make You The Most Hated Person In The Office
The Superb 3d Art Of Pablo Castaño Norkus
"Stranger Toys": Illustrator Re-Imagines The Characters Of Stranger Things As Adorable Figurines