10 Car Crash Survivors Pose Proudly For A Chilling Photo Project To Raise Awareness About Seatbelt Safety – Design You Trust

10 Car Crash Survivors Pose Proudly For A Chilling Photo Project To Raise Awareness About Seatbelt Safety

Liam Bethell

Shocking portraits of the searing bruises that seatbelts can leave behind after a crash are being celebrated as survival badges of honor, and showing the importance of belting up.

The initiative is part of an NZ Transport Agency (NZTA) campaign to reduce the number of deaths on NZ roads. According to them, 90 people die each year because they weren’t wearing their seatbelt, most of whom are young men in rural areas. The confronting portraits are of 10 real-life crash survivors, whose post-crash injuries were recreated by the SFX make-up company PROFX.

More: NZ Transport Agency, Belting Survivors, PROFX, Our Production Team, Clemenger BBDO h/t: boredpanda, designboom

Kahutia Foster

“A seatbelt really does leave a mark like this,” emergency medical specialist Dr. Natasha McKay, who provided her expertise to the project, explained. “They will save your life, but they will leave you a mark to show how they’ve done it.”

Dion Perry

The campaign has been shown on billboards around the country, with the survivors releasing emotional videos that tell their story. The aim is to get people sharing their own survival stories, stressing the positive impact of seatbelts and the joy of being alive to tell the tale.

Dan Mason

NZTA, who worked closely with marketing communications company Clemenger BBDO, was looking to change the attitudes of some men, who view the seatbelt as an optional extra rather than a life-saving necessity.

“We’re selling an undesirable product to these guys,” spokesperson Rachel Prince told Designboom. “Research told us they think seatbelt messages are for kids, for the elderly, for everyone else. We worked with them to make the undesirable something they wanted to buy.”

Rick Haira

Dylan Chirnside

Back in 2014, Willy Carberry’s car crashed into a power pole at speed before flipping over onto its side. He only survived the horrific accident because he was wearing his seatbelt, and he had the bruise marks across his chest to prove it.

Willy Carberry

“F***ing put a seatbelt on,” was his blunt message to guys who think they are invincible. In an interview with stuff.co.nz, he stressed that fate can be out of your hands when you’re out on the road, it’s not necessarily going to be a fault of your own that leads to a crash. “”It doesn’t matter how short the trip is. You never know who’s going to come out of the intersection and t-bone ya, or reverse out of a driveway, or an old lady going down the road, having a stroke.”

James Mcdonald

“If you don’t wear it, you’re gambling with your life, if you ask me.”

Will Giles

James Liberona-Feek

If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

Spectacular Winning Images of The Sony World Photography Award 2022
Rare Photos Of 19-Year-Old Prince Outside Minneapolis’ Old Schmitt Music Headquarters In 1977
The Series of Aerial Images by Cássio Vasconcellos Reveals a Contemporary Look of Life Stories from A Globalized World Seen Through Mosaics of Constructed Images
Voices In The Ocean: Spectacular Underwater Photos Of Whales By Jasmine Carey
A Photographer Found An Abandoned Wooden Model Of Russian Buran Spacecraft
"Smells Like The 70s": Vintage Deodorant Advertising
The Looking Back On Sony World Photography Awards
Stunning Studio Portraits Of Nuns Taken By Thérèse Le Prat From Between The 1950s And Early 1960s
Manchester Girls: Photographs That Celebrate Northern Women, Their Strength And Their Style
Dolphin Shorts: The Favorite Fashion Trend Of The '80s Teenage Girls
Couple Recreates “Alien” Birth Scene For Maternity Photo Shoot
After 4 Years Of Not Throwing Away His Trash This Photographer Created A Powerful Photo Series
Portrait Photos Of White Wolf AKA Chief John Smith, The Oldest Native American To Have Ever Lived
A Photographer Is Using A Unique Method To Show The Shift From Day To Night Across Famous Cities In Spectacular Images
Mystery Abandoned Hospital in Perrysburg, New York
Zach Alan’s Light Painting Photographs Are Fire – Literally!
Stunning Shots Feature Brilliant Yellows, Reds, Blues & Purples As An Array Of Sunlight Hits The Water At The Perfect Time
"Air, Land & Sea" Exhibition: 50 Greatest Wildlife Photographs Of The National Geographic
Sign Of The Times: Protest Signs That Sum Up The Sixties
Brazil Through The Lens Of David Alan Harvey
Multiple Exposure Portraits by Christoffer Relander
Wolseley-Vickers “Wheel-Cum-Track” Car, 1926
Sad and Happy Moments on the Photos of Boris Register
Outstandingly Beautiful Abandoned Photography By Kim Zier