“The Genesis Of Design”: Check Out This Amazing Display Of Carpets In Caverns » Design You Trust — Design Daily Since 2007

“The Genesis Of Design”: Check Out This Amazing Display Of Carpets In Caverns

ABC Carpet & Home has launched its latest campaign, “The Genesis of Design.” Featuring the eco-conscious Alchemy rug collection, renowned photographer Jason Madara digs deep and shot the rugs 500 feet below the earth’s surface.

Photographed in Howe Caverns in Schoharie County, New York, this season’s campaign is inspired by nature and enhanced through light, capturing the unexpected beauty of our planet.

More info: Jason Madara, Instagram, Tumblr, Facebook (h/t: trendland)





If you want more awesome content, subscribe to Design You Trust Facebook page.

More Inspiring Stories

The ’80s Hairdos: One of the Sexiest Hairstyles of All Time

Filippa K by BVD

Kamil Kotarba Explores the Lack of Human Interaction in the Digital Age

Individuals Photographed With Their Most Treasured Items

The Finalists of The 2020 Comedy Pet Photography Awards Have Been Announced, and They're Pretty Damn Funny!

Photographer Takes Funny Pictures Of Herself And Her Dog In Silly Costumes

Here Is A Literary Twist To The Banal Visiting Card

20 Weirdest Images on Google Street View

Marvelous Female Portrait Photography by Kai Böttcher

Anonymous Virtual Traveller Creates Stunning Minimalist Photos By Using Goolge Street View

Photographer Adrienne Salinger’s Series Of Teenage Bedrooms From The 90s

Haunting Photographic Self-Portraits by Francesca Woodman From the 1970s

This Spectacular Image Of The Moon's Surface Is The Combination of 100,000 Photos

Amazing Images Reveal How the Exclusion Zone Around Fukushima Has Been Abandoned to Become an Overgrown Wilderness

Amazing Creepy Bottles Inspired By H. P. Lovecraft's Worlds

Spectacular Winning Photos from the 2025 Sony World Photography Awards

Nature In The Spotlight – Photographer Snaps Insects And Plants Under UV lights

Amazing Ballpoint Pen Art And Monochrome Graphics By Andrey Poletaev

Life In Soviet Russia: Private Moments

Radical Beauty Project Is Challenging Misconceptions Around Down Syndrome Through Conceptual Beauty Shoots

The Plastic Mosaic You Can See From Space: Spain's Greenhouse Complex

These Are The Yoga Photos No One Wants To Put On Instagram

Rock ’N’ Roll On Wheels: 30 Photos Of The Coolest Customized Vans Of The 1970s

The Best Photos From The B&W Child Photography 2015 Photo Contest

Pastry Artist Bakes More ‘Pie Art’ With New Intricate And Artistic Design

These Autochrome Photos From The 1920s And '30s Resulted An A Painting-Like Quality That Not Even Today's Best Instagram Filters Can Replicate

Spectacular Award-Winning Photos from the 2025 GCCA Concrete in Life Photography Competition

Two Look Books, Two Countries, Two Minds: Akomplice in Brazil Summer Lookbook

Photographer Omar Robles Captures Ballet Dancers On The Streets Of Puerto Rico

Candid Vintage Photographs That Show German Soldiers Using Latrines During World War I