“The Genesis Of Design”: Check Out This Amazing Display Of Carpets In Caverns

ABC Carpet & Home has launched its latest campaign, “The Genesis of Design.” Featuring the eco-conscious Alchemy rug collection, renowned photographer Jason Madara digs deep and shot the rugs 500 feet below the earth’s surface.

Photographed in Howe Caverns in Schoharie County, New York, this season’s campaign is inspired by nature and enhanced through light, capturing the unexpected beauty of our planet.

More info: Jason Madara, Instagram, Tumblr, Facebook (h/t: trendland)