Artist Replaces Billboards With Photos Of The Landscapes They’re Blocking – Design You Trust

Artist Replaces Billboards With Photos Of The Landscapes They’re Blocking

In a cinematic experience animated by driving along Gene Autry Trail, viewers will encounter a series of billboards featuring photographs of the very mountains towards which they are heading. Each photograph is unique to its position along this route and at a certain point as one approaches each billboard, perfect alignment with the horizon will occur thus reconnecting the space that the rectangle of the billboard has interrupted.

More info: Jennifer Bolande (h/t: twistedsifter, desertx)

In the language of billboard advertising this kind of reading is referred to as a Burma-Shave after the shaving cream company of the same name who used sequential placement to create messaging that could be read only from a moving vehicle. Within the desert empire of roadside signs, artist Jennifer Bolande chooses to advertise the very thing so often overlooked.

Looking up at the billboards our attention is drawn back to the landscape itself, pictured here as a stuttering kinesthetic of real and artificial horizons.

If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

Let's Enter A New World: Photography Masterpieces Of Vitas Luckus
Environment Activists Try To Break World Record With This Colossal 3D Body Painting Picture
The Zodiac Became Stunningly Hot After This Artist Put Her Hand To It
11 Captivating Pictures Of A Young And Sexy Clint Eastwood In 1956
The Most Creative Photos Of The World Naked Gardening Day 2020, Even In Isolation
People’s Choice Finalists from the 2020 Wildlife Photographer of the Year Contest
Found Photos Show Fashion Styles of Young Women in the Late 1980s and Early ’90s
Best NASA Pictures of 2020
For 32 Years, Artist Took Photos Of The Same Couples To Show The Effects Of Time
Artist Illustrates Everyday Life To Compare Chinese And Western Culture
Street Artist's “Celebrity Takeover” In Hosier Lane, Melbourne
Artist Jim 'll Paint It Makes Crazy Pictures On Request Using Microsoft Paint
Eerie Photographs Captured By An Urban Explorer Show An Abandoned Mental Asylum Crumbling Into Disrepair
Russian Deputies Learns How to Use Apple Gadgets
"Transcedence": Mind-Blowing Surreal Photo Manipulations By Joanna Keler
Italian Photographer Captures The Magical Beauty Of The Forest From The Bottom Looking Up
Moody And Cinematic Street Photography By Alex Fernández
Fascinating Color Pictures of Life in My Tho, Vietnam Taken By a GI in 1969
Spencer Elden The Famous Nirvana Baby Recreates The Album Cover 25 Years Later
Superb Creative Photography Of Arthur Mebius
Photograper Andrei Sheliakin Captures Stunning Photos Show Couples Silhouetted Against Night Sky
Powerful Portraits of the Refugees by Brian Sokol
The Finalists of The 2021 Comedy Wildlife Photography Awards Have Been Announced
After A Trip To Ireland, Artist Decided To Paint Its Stunning Landscapes As Beautiful Watercolors