Clever KFC Ads Perfectly Replaced Fire With Spicy Fried Chicken – Design You Trust

Clever KFC Ads Perfectly Replaced Fire With Spicy Fried Chicken

The best print ads often make you look twice. A perfect example? This campaign for KFC Hot and Spicy out of Hong Kong.

In a clever and well executed set of ads, Ogilvy Hong Kong replaces fire in photography—shots of the Space Shuttle, a rocket-powered race car and a group of Power Ranger stand-ins—with blown-up (in more ways than one) images of spicy fried chicken.

There’s not much to the concept, spotlighted by Campaign Brief Asia, but in this case that’s a good thing. Once you get the concept, you get the concept and can just sit back and appreciate the craft.

h/t: adweek


If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

Dad Published A Book With All The Funny Stuff His Kid Has Ever Said
If Art History Icons Were Hipsters
Classical Portraiture Meets Modern Architecture In These Digital Collage Mash-Ups
"Unposted Letters": Indian Artist Draws Adorable Illustrations About Love And Life
Artist Shows The Contrast Between The Two Worlds That Our Children Currently Live In By Combining Photos
Funny Homeless Signs That May Actually Work
Hardcore Bar and Grill Visual Identity
"Exodar": The Superb Dark Graphic Design Experiments of Tom Arena
World War II Paintings From The Soviet Union
Human-Like Wild Animals
The Adventures of the Vile Miserables: Stunning Comics by Hunter Scheiderer
This Designer Rebranded HHM From 'Better Call Saul'
Stroyboard Artist Marty Cooper Inserts Cartoons Into Real-World Situations
Artist Hikaru Cho Takes Part in the Amnesty International's Global Campaign “My Body My Rights”
North West Walls Street Art Project
This Body Artist Transforms Her Arm In Strange And Puzzling Ways
Tired Of Being Asked To Work For Free, This Artist Started Drawing These Client Requests
'Error Trump': A Playing Card Set Displaying Windows Errors Exists
Photoshop Turns Rock Climbing Photos Into Rock Worshiping Photos
The Brutal but Friendly Munchkins of Artist Claudio Fontanesi
Russian Artist Pepelangelo Turns Pepe The Frog Into Masterpiece Paintings
Meet Gaku Azuma, a Japanese Artist Who Transforms Bodies Into Amazing Ink Paintings
Digital Artist Creates Thought-Provoking Illustrations That May Make You Look At Things Differently
Artist Makes Semi-Realistic Fanarts Of Pop-Culture Characters