Creatable World: Mattel Launch A Gender Neutral Doll
Mattel say the Creatable World doll has been designed to be styled with short or long hair, or in a skirt, trousers, or both. They say the dolls represent anyone outside of the traditional genders of male and female, allowing children to create their own characters that they identify with.
Kim Culmone, of Mattel Fashion Doll Design said: “Through research, we heard that kids don’t want their toys dictated by gender norms. Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels.”
Jeff Ingold, Head of Media Engagement at Stonewall, a leading LGBT charity, said “Taking action to create toys that help young people challenge gender stereotypes is a welcome step towards building a more inclusive society. We know how damaging gender stereotypes can be to the way young people, particularly LGBT young people, see themselves and this can prevent them from reaching their full potential as they grow up.”
Mattel say the new dolls have been designed with a team of experts, parents and kids.