McDonald’s Turns Billboards Into Bee Hotels
Without pollination from bees, 1/3 of the food we eat would be threatened. It is estimated that 30% of Sweden’s wild bees are threatened. A big problem is that they lack places to live.
Therefore, some of McDonald’s restaurants have started producing billboards that double as bee hotels. The boards are permanent wood installations with drilled holes in the copy (“Always open”) where wild bees and other insects can make themselves comfortable.
All McDonald’s franchisees have the opportunity to order their own bee hotel boards and customize the messaging. McDonald’s has also started a collaboration with JC Decaux to create habitats for wild bees on the back of billboards that would otherwise not be utilized.
