McDonald’s Turns Billboards Into Bee Hotels – Design You Trust — Design Daily Since 2007

McDonald’s Turns Billboards Into Bee Hotels

Without pollination from bees, 1/3 of the food we eat would be threatened. It is estimated that 30% of Sweden’s wild bees are threatened. A big problem is that they lack places to live.

Therefore, some of McDonald’s restaurants have started producing billboards that double as bee hotels. The boards are permanent wood installations with drilled holes in the copy (“Always open”) where wild bees and other insects can make themselves comfortable.

All McDonald’s franchisees have the opportunity to order their own bee hotel boards and customize the messaging. McDonald’s has also started a collaboration with JC Decaux to create habitats for wild bees on the back of billboards that would otherwise not be utilized.

If you want more awesome content, subscribe to 'Design You Trust Facebook page. You won't be disappointed.

More Inspiring Stories

French-Argentine Artist-Designer Pablo Reinoso's Sculptures Manipulate Reality
50 Awesome and Colorful Photoshoots of the 1970s Fashion and Style Trends
This Napmobile Was Designed to Sell Mattresses
This Hip, New Trend Makes Your Fingernails Look Like Shattered Glass
Futuristic 3D Printed Piezoelectric Violins Are A Thing Now
These Creepy And Disturbing Vintage Easter Bunny Photos That Will Make Your Skin Crawl
It’s Tempting, But Don’t Try Eating Anything Made By This Artist — You Might Break Your Teeth!
Vanishing Point: Lithuanian Artist Makes Trolleybuses Disappear Using Optical Illusion Art
Youmeng Liu Makes Realistic 3D Embroideries, And They Look Good Enough To Eat
18 Times When People Fixed Their Cars With Creativity Instead Of A Car Service
Adobe Has Just Launched A Clothing Line With The Worst Stock Photos
This Awesome Suit Of Armor Made Entirely Out Of Magic The Gathering Cards
Hillary Clinton Goes Viral: 'Texts From Hillary' Meme Rides Wave Of Success
Japanese “Sheer” T-Shirt Gives You The Body You Always Wanted
‘80s Pop Culture Icons as McDonald’s Happy Meal Toys
This Artist Creates Beautiful Figures Of Olympic Athletes Out Of Layered Paper
Magic Carpets: The Incredibly Fluid Rug Patterns by Faig Ahmed
Awkward Vintage Japanese Movie Monsters
Cable Knit Nails Are The Coziest Trend This Winter
A Nice Find! A 1967 Porsche 911S Barn Find
An Architect Created a Futuristic Alpine Hotel Concept
The People's Cup Project
Artist Zouassi Makes Superb Twisting Blankets Inspired By Fractals And Glitches
Beer-Loving Artist Creates Beautiful Beer Bottle Cap Mosaics