Meet Jean Carlu, A Pioneer of Graphic Design and Branding – Design You Trust

Meet Jean Carlu, A Pioneer of Graphic Design and Branding

0

Jean Carlu was a French graphic designer who was born in 1900 in Bonnières-sur-Seine. He began his career as a professional poster designer in 1919 after winning a competition held by a dental aids producer called Glycodont in 1918.

h/t: vintag.es

jean-carlu-1

Carlu was drawn to cubism and the works of Juan Gris and Albert Gleizes. He was among the first to understand that to establish a trademark in the minds of consumers, a process must be undertaken, in which schematic forms and expressive colors are applied. These characteristics are what give his posters and other works their distinct quality.

jean-carlu-2

Carlu became famous for his work on two posters, Monsavon and the Théâtre Pigalle. He also created a groundbreaking label for the 1924 vintage of Château Mouton-Rothschild and designed posters for the Container Corporation of America, Pan American Airways, and Air France.

jean-carlu-3

Carlu passed away in 1997 in Nogent-sur-Marne. Below are some vintage posters designed by Jean Carlu during the 1920s and 1930s, showcasing his unique style and contribution to the graphic design world.

jean-carlu-4
jean-carlu-5
jean-carlu-6
jean-carlu-7
jean-carlu-8
jean-carlu-9
jean-carlu-10
jean-carlu-11
jean-carlu-12
jean-carlu-13
jean-carlu-14
jean-carlu-15
jean-carlu-16
jean-carlu-17
jean-carlu-19
jean-carlu-20
jean-carlu-21
jean-carlu-22
jean-carlu-23
jean-carlu-24
jean-carlu-25
jean-carlu-26
jean-carlu-27
jean-carlu-28
jean-carlu-29
jean-carlu-30
jean-carlu-31
jean-carlu-32

If you want more awesome content, subscribe to 'Design You Trust Facebook page. You won't be disappointed.

More Inspiring Stories

Art For Adults: The Modern Pin-Ups by Gabriele Pennacchioli
Hillary White Puts Pop Culture in Classic Art
Soviet Hooligans: Goths, Punks And Metalheads Of The USSR
Inside the 1950s BMW Isetta Brochure
Pageboy: One Of Iconic Women’s Hairstyles Of The 1970s
20 Strange & Unusual Pics From The Early 20th Century That You May No Longer See Today
Beautiful Vintage Photos Show How Cool Moms Were in the 1960s
The Superb Fantasy & Sci-Fi Artworks by Michael Whelan
Early Polaroid Photos Using Polaroid SX-70 Camera by LIFE Photographer Co Rentmeester, 1972
A Photo Set of The 1960 Dodge Dart Phoenix D-500, a Reflection of The Jet-Age Styling of The Late 1950s
Ben Chelouche Created Two 3D Alphabets For 36 Days Of Type Challenge
Romantic Colorized Vintage Postcards Show French People During The WWI Era
How Soviet Propaganda ‘Taught’ People To Raise Children
Belgian Man Discovered Stash Of Cars Hidden In Abandoned Quarry Since World War II
The Futuristic World as Envisioned by Echte Wagner Advertising Cards, 1930
"The Lady Of Dreams": Surreal Vintage Photo Collages From The No-Photoshop Era By Grete Stern
When Eight-Year-Olds Worked The Streets: Lewis Hine's Beautiful Vintage Portraits Of Young Workers In America
The Artistic Metamorphosis of Paulo de Almeida's 3D Creations
Caitlyn Grabenstein Creates Surreal Collages That Combine Past And The Future Into Retrofuturistic Surrealism
Designer From St. Petersburg Perfectly “Revives” Heroes Of Classical Paintings In A Small Animations With A Modern Twist
Atmospheric Retro Images Of The USSR As Photographed By American Professor Thomas T. Hammond
From New York To Bangkok: Photos Of Vintage Coca-Cola Signs
Louis Renard’s Superb Illustrations of The East Indies Marine Life He Never Saw
Science Rends The Veil: The Mysterious Photo Collection Of Edward Bateman