Meet Jean Carlu, A Pioneer of Graphic Design and Branding – Design You Trust

Meet Jean Carlu, A Pioneer of Graphic Design and Branding

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Jean Carlu was a French graphic designer who was born in 1900 in Bonnières-sur-Seine. He began his career as a professional poster designer in 1919 after winning a competition held by a dental aids producer called Glycodont in 1918.

h/t: vintag.es

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Carlu was drawn to cubism and the works of Juan Gris and Albert Gleizes. He was among the first to understand that to establish a trademark in the minds of consumers, a process must be undertaken, in which schematic forms and expressive colors are applied. These characteristics are what give his posters and other works their distinct quality.

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Carlu became famous for his work on two posters, Monsavon and the Théâtre Pigalle. He also created a groundbreaking label for the 1924 vintage of Château Mouton-Rothschild and designed posters for the Container Corporation of America, Pan American Airways, and Air France.

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Carlu passed away in 1997 in Nogent-sur-Marne. Below are some vintage posters designed by Jean Carlu during the 1920s and 1930s, showcasing his unique style and contribution to the graphic design world.

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