Rapha Cycle Club by Brinkworth in thisispaper.com
Brinkworth were commissioned to develop the Rapha Cycle Club concept into an environment that would reflect the core cultural values of Rapha’s heritage, the glory and suffering of world road cycling. The first permanent UK Cycle Club now open in London’s Soho, builds on Rapha’s vision to provide a meeting place for the cycling community to eat, drink, watch racing and shop from the full Rapha product range, totally immersing themselves in a space dedicated to the pursuit of road cycling…
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