Peugeot — The Making of Just Add Fuel

http://www.youtube.com/watch?v=OG8BqibItIM

Peugeot take you behind the scenes of the making of their latest TV ad, crafted entirely from paper. There are dozens of paper cuts, hundreds of Peugeot models and an infinite amount of patience.

Peugeot didn’t take the easy option and animate in CGI. They looked for something different, something more authentic and crafted to reflect Peugeot’s philosophy for designing their vehicles. With that in mind, Peugeot asked London designer Kyle Bean and director Joseph Mann to make this Peugeot commercial entirely from paper.