An Artist Created A Stunning Images Of Inglorious Fruits & Vegetables For French Supermarket Chain – Design You Trust

An Artist Created A Stunning Images Of Inglorious Fruits & Vegetables For French Supermarket Chain

1
This ad campaign for French supermarket chain Intermarché, created by Marcel Paris, takes a stand against food waste. Presented in an almost generic advertising case film, it still leaves us with a beautiful print series and a beautiful thought.

2
Each year, we throw over 300 million tons of fruits and vegetables away worldwide. Why? Mainly because of their aspect (57%). As the European Union made 2014 the European year against food waste, Intermarché the 3rd largest supermarkets chain in France, decided to try and change their customers perceptions to encourage better behaviours towards the non-calibrated fruits and vegetables. How? By showing them that though they might by ugly looking, they are as good as any others.

3
Intermarché made every effort to celebrate these “inglorious fruits and vegetables” the way they deserve to be celebrated. They got their own print and film campaign, their own local poster and radio campaign, their own in-store branding, their own aisle in store, their own labelling, and their own spots on the sale receipt. Finally, for people to realize that they were just as good as the others, Intermarché designed and distributed inglorious vegetables soups and inglorious fruit juices in stores.

4
Intermarché launched “the inglorious fruits and vegetables”. A campaign to rehabilitate the imperfect fruits and vegetables by celebrating the beauty of the ridiculous potato, the hideous orange or the failed lemon… For the very first time, a supermarket decided to change the way the system works. Intermarché bought from its growers the products they usually throw away, and sold them in stores just like any others, but 30% cheaper to make it attractive to its consumers

5

If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

Artist's Gorgeous Mural on Sunken Ship Changes with Tide Levels
Superhero Socks!
Artist's 5,000 Lightbulbs Brighten up an English Winter
Mulberry's Advertising Campaign, Fall 2012
Artist Creates Incredible Paintings Using Fallen Autumn Leaves as Canvases
An Artist Creates A Fantastic Street Art Pieces Based On Popular Movies And TV Series Across The Streets Of Moscow
Artist Turned 3 Tons Of Plastic Waste Into A Colorful Forest In Mexico City
It Took This Artist 3 Months To Complete A Detailed Dundee Cityscape
What Has Been Seen... An Artist Created Absolutely Odd Surreal Portraits Of Deformed Faces
Incredible Images Capture The Raw Beauty Of Waves Breaking Off The Coast Of South Africa
Artist Paints Elaborately Colorful Scenes Using Only Her Fingers
An Artist Made A Colorful Floor Installations Inspired By The Optical Illusions
La Maison Simons Beachwear Collection 2012
Meet The Artist Selling Real Carved Human Skulls
Artist Created These Funny Comics After The Sun Blocked His Beautiful Sunset
Miss BumBum 2014
Artist Christian Pierini Creates Fantastic and Detailed Portraits Using Instruments and Objects
Katy Perry as Elizabeth Taylor
Underwater by Caelum Mero
Two Look Books, Two Countries, Two Minds: Akomplice in Brazil Summer Lookbook
Stunning Portraits Of The Ukraine's Maidan Protesters
Guitar Hero: Tom Cruise for W Magazine, June 2012
Portuguese Street Artist Wrapped Up A Giant Squirrel On The Streets Of Tallinn In Estonia
Ukrainian Artist Dinara Kasko Continues To Push The Boundaries Of Pastry Design