New Campaign ‘Sexxenger’ Highlights Online Danger For Kids

Innocence in Danger, the charity for the protection of children from abuse and violence, has launched a press and outdoor campaign highlighting the potential dangers that lurk within the internet.

The campaign, created by McCann London, features a seemingly innocent message from an online conversation. However, there is more to this message than would meet a child’s eye, and adults will recognise the phallic shape of the speech bubbles. The campaign shows how sexual predators use social networks and messaging to contact their unsuspecting young victims.

Image: Sonia Presne

Image: Sonia Presne

Image: Sonia Presne