“Build The Future” – Lego’s Brilliant Print Ads From The Cannes Festival

Lego makes some of the most delightful advertising around, and this series of print ads from Ogilvy Bangkok are just about perfect, from concept to execution.

The work, which won three silver Lions (in Print & Publishing and Outdoor) and a bronze (in Design) at the Cannes festival last month, shows kids literally envisioning their future careers by building them from the inside with Legos.

The tagline: “Build the future.”

h/t: adweek

“Lego’s ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future. The brand believes that play is a key element in children’s growth and development. High-quality play enriches a child’s life and lays a strong foundation for adult life,” Ogilvy Thailand vice chairman Nopadol Srikieatikajohn tells AdFreak.

(Visited 1 times, 1 visits today)

Leave Your Comment Below

More Inspiring Stories:

Honest Photo Facts That Will Help You Understand The Size Of The Earth A Little Better
"Dusk Of An Infinite Shade": The Superb Fantasy Oil Paintings By Steven Belledin
New Campaign 'Sexxenger' Highlights Online Danger For Kids
Husband Illustrated Every Single Day He Spent With His Beloved Wife In 365 Drawings
Orthodox Priests Will Bless Anything!
On The Front Line: Chinese Artists Pay Tribute To Medics In The Fight With Coronavirus Outbrake
Daniel Garcia Creates Thought-Provoking Illustrations That Show What’s Wrong With Our Society
With Fire On Their Blades: The Dark Fantasy Character Art Of Eve Ventrue
Miss Universe Contestants Prove Natural Beauty Is Better Than Artificial Beauty
Dressed Cats: Postcards From The 1950's By Artist Eugen Hartung Published By Alfred Mainzer, Inc.
Artist Richard Wilkinson Mutates Insects To Resemble Star Wars Characters
Vegetal By Nature: When An Artist Is Styling Statues With Flowers
The Everyday Struggles Of All Plus-Size Women Depicted By The Artist Gabriele Pennacchioli
Literary Graffiti Around The World
This Creative Artist Turns Everyday Objects Into Awesome 3D Illustrations
Mirrored Ziggurat Connects The Earth And Sky In Sydney
Artist Creates Living, Breathing Paintings. This Is Anything But Normal.
This Artist Sketches The Places She Go To Every Day
Anonymous Vigilante Is Fighting Asshole Drivers With This Parking Note
This Instagram Account Is Dedicated To Showing The Most Bizarre Thrift Store Finds
Death Anxiety Comics Inspired By Our Fears
The Day The Earth Stood Still: The Art of Jaroslaw Marcinek
Amazing Photo Editing with PhotoDirector 4 Ultra
“Reporters Without Borders” Give Dictators The Finger
Japanese Artist Paints Adorable Watercolours Of Pet Hamster Doing Human Things
NASA Just Released Travel Posters For Our New Sister Solar System, And They're Cool As Hell
ADVAITA: The Transparency Of Being
Street Poetry
Elegant Greyscale Tattoos By Polish Tattoo Artist Kamil Czapiga
Man Finds Mysterious Book That Can Not Be Explained