A Gruesome Living Billboard, Swarmed By The Undead, Popped Up In London

The stunt, by agency Taylor Herring, promoted the Thorpe Park Resort, which recently struck a deal with U.S. TV network AMC to launch two new live-action attractions based on zombie drama The Walking Dead.

The living billboard was created using “over 50 kilogrammes of offal and blood,” the agency happily crowed in the press release. The zombies also left the board at one point and started wandering around the nearby streets, promoting Thorpe Park’s new attractions—which will be mazes timed to its Fright Nights event this fall—with sandwich boards and other signs.

More info: Taylor Herring (h/t: adweek)