Meet Rachael, the World’s First Fully Automated Autonomous 3D Design Influencer on Instagram

Built with Unreal Engine 4, her capabilities are specially designed to create “likeable” images representing popular visual languages on the platform. Since May 2020, she has been posting to the Instagram account @rachaellic one new image per day. She will continue posting without any human intervention, as long as the computer she is running on is online.

More: Instagram, Matthias Winckelmann

Rachael is not only a technical demonstration of the capabilities of real-time rendering, automation, and AI. Rachael intents to critically examine the consumption of contemporary imagery in the fast-paced social media landscape. Due to the continuously growing speed of how images are consumed on Instagram, the more successful (liked) images are the ones displaying an immediate, visually pleasing impression. On the contrary, images embodying deeper meanings or more complex ideas fail to be as popular, since they require more time to be seen and understood.

With the immense advancements in machine learning and AI, it is only a question of time when the creation of visually pleasing images can be fully automated. If we neglect the communication aspect of visuals and simply use design techniques to attract likes, we as human designers risk becoming obsolete in the near future. Therefore, designers’ priority should always remain finding smart conceptual ways of communicating our message, while the visual expression is utterly the vehicle that delivers it. Automating the human skill of visual communication that requires creativity and conceptualization is a much harder task to accomplish by an artificial algorithm.

Rachael is a real-time software built with Unreal Engine 4 that generates images using various design methods and algorithmic techniques. The compositions are based on grid or dynamic systems and the placement of additional objects employs different techniques available in the engine (randomization, trace methods to assess surface areas and general spawning probabilities). The software is fully RTX enabled and runs in real-time — the images are saved on the fly after the generator has finished building the composition and uploaded via a custom python script that was created by Julius Steinhauser @juliussteinhauser

Due to its algorithmic nature, Rachael can generate an infinite number of images, each with a unique combination of shapes and colours. The image creation is primarily controlled by a weighted randomization of different parameters. The software contains a wide collection of objects that the algorithm can choose from, including different environments and lighting setups. Rachael also uses Quixel Megascans assets for multiple props and shaders.

The artist behind Rachael is Matthias Winckelmann, a Freelance Creative Director, Designer and Realtime CG Enthusiast, currently based in Berlin.

Before his ventures into Freelance, Matthias worked as Managing Partner and Director at the ZEITGUISED-infused creative ensemble foam Studio (www.foam.studio) and as Head of 3D at the internationally acclaimed design & branding studio ManvsMachine in London. Throughout his career, he has had the privilege to work amongst the best in the creative industry in London, Berlin, Shanghai and Los Angeles. Besides his commercial work, Matthias also founded the label loadandland, a research lab for realtime CG, exploring design concepts using AI, data and interactivity.





















































(Visited 1 times, 3 visits today)

Leave Your Comment Below

More Inspiring Stories

1977 Pontiac Phantom, the Last Car Designed by Bill Mitchell, One of the Automobile Industry’s Best Known Designers
"Gatling" Water Gun Created!
7th International Land and Naval Defense Systems Exhibition
HEXO+: A Flying Camera that Follows and Films You Autonomously
Batmobile With Tank Engine Put Up For Sale In Russia
Turanor PlanetSolar: The First Solar-powered Boat
Clever Minibikes Built Out of Welded Fenders From Vintage Volkswagen Beetles
Delahaye Type 165: The Most Beautiful French Car Of The 1930s
Holy gap, Batman, That Was Close: Stuntman Jeb Corliss Flies Through Narrow Mountain Slit
NASA Turns to Exploring Our Planet With a New 3D Map
Lexus UX Crossover Gets Tyre Inspired By Nike Air Force 1 Shoes
Air Clicker
Camera Van: The Art Car by Harrod Blank
Gold-Painted Infiniti G37 In China Towed By Traffic Police for Illegal Parking
Chilling Look At The Ordinary Cars ISIS Have Transformed Into 'Mad Max' Deadly Bombs
Robot Street Musicians Perfectly Performing Daft Punk's "Giorgio by Moroder" And "Get Lucky"
ROME “3 Dreams of Black”
Russian Photographer Exposed That Social Networks Map You For Facial Recognition
Amazing Wooden VW Beetle Made By Bosnian Pensioner
Inside China's Trash Park Where Bentleys And Mercedes Worths Millions Are Abandoned By Their Rich Owners
Meet Astra-Gnome, The Forgotten Time And Space Car
Robots at CES 2012: Hard Working, Funny and Dancing
NASA: Spectacular Images from Space - Galaxy Encounter, Flooding Thailand, and 12-Billion-Year-Old Stars
Concepts From Future Past: Alfa Romeo Carabo, 1968
The Cars That Money Can't Buy: 1953-1955 Alfa Romeo B.A.T. Concepts
Tiny Critter Becomes a Big Wheel
Facebook's New Headquarters in Menlo Park, CA
Top Car Debuts at the Los Angeles Auto Show 2011
Photographer Captures Stunning Images Of Incredible Solar-Powered Furnace In Uzbekistan
Students in China Use High Tech 'James Bond' Spy Devices to Cheat in College Exams