Bondi Icebergs Pool Converted into Giant Esky – Design You Trust

Bondi Icebergs Pool Converted into Giant Esky

Thirsty visitors to Sydney’s Bondi Beach today aren’t hallucinating: That is an ice-filled, 36-by-15-metre cooler stocked with ‘cans’ of Jim Beam beverages. The brand, with Sydney agency The Works, constructed the giant “Esky” at the Bondi Icebergs pool – normally a landmark swimming pool that overlooks the beach. (“Esky”, a Coleman brand name for coolers, has been adopted into the popular venacular). Cast members of Channel Ten’s drama Bondi Rescue appeared at the installation this morning. The Works is using the giant Esky to film a TVC due out in April.

If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

Giant Brushstroke Paintings By David Ambarzumjan Capture Different Periods Of Time In The Same Place
There’s An Online Community That Makes Fun Of People Trying To Sell Mirrors
Surreal And Slightly Morbid Illustrations By Virginia Mori
"Days of Thunder": Atmospheric Cityscape Oil Paintings by Bozhena Fuchs
Why is Your Millenial Crying? A Guide for Parents.
Stunning Digital Art Paintings of Random People - A Fun Series by Julio Cesar
Creepy and Naughty: The Scary Hotties by The Tragic Girls
"Our Street": Artist Beautifully Illustrates Everyday Life In Small Russian Town
Tips That Will Help Designers Translate Client-Speak Like A Pro
"Blood Club": The Bizarre & Beautiful Work of Charles Burns
Edible Art By Sandra Van Den Broek
Vintage Cars, Palms & Backyard Pools in Californian Inspired Paintings by Danny Heller
Russian Artist Creates Incredible Animated Tattoos with Neon Lights
Funny And Creative Illustrations Of Visual Puns That Will Make You Laugh
Artist Creates Chilling Art To Bring Awareness To Borderline Personality Disorder
The Paranormal Psychology of Meagan “Magpie” Rogers’ Surreal Fantasy
Lovely Photos of Halloween Costumes For Kids in the 1960-80s
Terrible Truth Behind: Superb Illustrations By Rafael Alvarez
Soundbrick Bluetooth Speaker + Free Shipping!
"From Up To North": Stunning Dark Artworks By Joakim Ericsson
Better Batman Than You: The Superb Comic Illustrations By The Malaysian Artist Kael Ngu
Extremely Detailed Illustration Created With 7 Million Ink Dots!
Artists Attempted to Imagine Celebrities in Amusingly Appropriate Professions Based on Their Names