Bondi Icebergs Pool Converted into Giant Esky – Design You Trust

Bondi Icebergs Pool Converted into Giant Esky

Thirsty visitors to Sydney’s Bondi Beach today aren’t hallucinating: That is an ice-filled, 36-by-15-metre cooler stocked with ‘cans’ of Jim Beam beverages. The brand, with Sydney agency The Works, constructed the giant “Esky” at the Bondi Icebergs pool – normally a landmark swimming pool that overlooks the beach. (“Esky”, a Coleman brand name for coolers, has been adopted into the popular venacular). Cast members of Channel Ten’s drama Bondi Rescue appeared at the installation this morning. The Works is using the giant Esky to film a TVC due out in April.

If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

These Candy Cats Trying To Catch Goldfish Stuck In Jelly Are Too Good To Eat
Chris Keegan by Cosmic Creatures
Stunning Photos of ‘Star Wars’ Scenes Created with Lego
UNICEF Ad Campaign: Slut, Drunk, Dealer
This Korean Tattoo Artist Creates Tattoo Cover-Up Masterpieces!
Madness and Power: Stylish Monsters Illustrated by Dave Guertin
The Fear Of Post-Apocalypse In Dark Illustrations By Pavel Proskurin
Art Against Virus: COVID-19 Posters By Mexifunk
This Ad Agency Uses Iconic Figures To Present Their Message In A Creative Way
The World’s Greatest Gallery Of Seductive Carrots
"The Black & The White": Superb Digital Art By Riana Møller
Milo Manara Comic Art You’ve Probably Never Seen
Rihanna's Topless Image is Covered up on Billboards Across Dublin
Society Of The Dead: Satirical Illustrations By Pawel Kuczynski
Russian Street Artist Uses Transparent Wrap To Spray-Paint Animals
Spanish Artist Creates Picasso-Inspired Murals Combining Cubism With Realism
Minions Taking Over Famous Places All Around The World
The Grim Towers of Lovecraftian World: Minimalist Architectural Art by James Lipnickas
Street Messages - A New Book By Nicholas Ganz
We Can’t Stop Looking At These Drawings By Artists Reimagining Their Art As Famous Cartoons
A Japanese Artist Created Astonishing 3-Dimensional Sculpture Of The Sirene
This Woman Captures Charming Photos Of Her Lovely Giant Teddy Bear
Insidious Goblins, Cute Elves, and Magic: The Gathering Cards - Fantasy Art by Jesper Ejsing
Space Invaders: Street Art In Hong Kong