‘Staying Civil Right Down the Line’ Campaign – Design You Trust

‘Staying Civil Right Down the Line’ Campaign

The RATP Group is the world’s fifth largest public transport company operating all modes of collective mobility – bus, metro, trains and trams. With over 10 million passengers riding the RATP public transport networks daily, incivilities are a major source of concern for the company. 83% of the residents of the Greater Paris region feel that it is the RATP’s role to encourage passengers to behave properly, and 90% are in favour of a communications campaign on passenger behaviour being conducted in all of RATP’s public transport networks.

With today’s new communications campaign “Staying civil right down the line”, RATP is pursuing its commitment to speak out against incivilities in public transport.




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