The Dildo Maker by Francesco Morackini

Invented in 1933 by the famous french designer Raymond Loewy, this pencil sharpner became an icon of the stream line mouvement. Loewy was one of the first designer to introduce sensual lines in everyday products. From a world of craftmanship and functionality we entered in a world of desire and seduction.

In this new era designers were assign a new mission. A good product is not only an object build with quality, an efficient product, a product with a good price or nor even beautiful looking. A good product has to create emotions. Marketing, advertising …and the design itself has to communicate emotions to the customers in order to buy this product and bring him the best user experience.

In 2013 Francesco Morackini introduces the Dildomaker, from the “tools” serie. Playing around with the cliche: “Sex sales” The Dildomaker’s purpose is to provide the users what they really want: “Pleasure” and moreover “sexual pleasure”. The Dildomaker is just a tool which doesn’t give pleasure directely. The distance created here on purpose, tries to raise questions on our relationship between us and manufactured products.