The Graphic Designer Reworking Fashion’s Most Iconic Logos

Things are taking a rather different turn in the hands of Reilly, a London-based, Scottish-born graphic designer and art director who for several years now, has been toying cheerily with the logos which we see day in, day out – reworking them with fashion’s greatest mainstays.

More info: Reilly, Instagram, Facebook (h/t: anothermag)

“I’m just trying to get people to look at things differently,” he explains over the phone, when we ask him how a cheeky experiment came to be an ongoing project for him. “We see these symbols every day, so frequently that I thought, ‘you know what? I’m going to mash them up by putting super famous brands with super famous brands that are totally unrelated’. I just want to make people look at them and go, ‘what?!’”