A Shoe Polish Brand Won Big At Cannes For One Of The Most Delightful Campaigns – Design You Trust — Design Daily Since 2007

A Shoe Polish Brand Won Big At Cannes For One Of The Most Delightful Campaigns

Fine art has been an inspiration for a lot of great advertising lately, including the Cannes Lions Grand Prix winners “Van Gogh Bnb” and “The Next Rembrandt” from 2016. Ogilvy Chicago continues that tradition in 2017 with a playful, irresistible campaign for Kiwi shoe polish in which the agency imagined, and then painted, the bottom half of famous artworks—to show the subject’s shoes.

The “Portraits Completed” campaign won a gold Lion and a bronze Lion in Print & Publishing contest here at the Cannes festival on Monday. But the campaign extended beyond the excellent print work.

h/t: adweek








[Fancy_Facebook_Comments_Pro width="650"]
If you want more awesome content, subscribe to 'Design You Trust Facebook page. You won't be disappointed.

More Inspiring Stories

Feel that Vibes: Indian Artist Creates Superb Fantasy Photo Manipulations
Syphilis and Gonorrhea: Social Propaganda Posters
"Emptiness": Existential Russia in Surreal Artworks of Ksenia Gudkova
Artist Draws Illustrations Of People During Lockdown To Bring Comfort And Pass Time
Wilhelm Werner Von Zimmer’s "Dance Of Death" From 1540
Old School Spirit: Superb Anime Illustrations by David Liu
"Nationalsozialistische Deutsche Arbeiterpartei" Brand Guide
Skirts and Saddle Shoes: Favorite Styles of ’40s Teenage Girls
The New Aesthetic of Graphic Design and Typography by Daan Rietbergen
Harry Potter Fans Created A Fitting Tribute To Alan Rickman On Platform 9 3/4
Apple Depot Earbuds with Mic & Remote
Russia 2077: Look Into The Close Cyber Future By Evgeny Zubkov
25 Year Old British Man Dresses As A 19th Century Regency Gentleman In Bespoke Clothing He Designs
Tattoo Artist Creates Stunning Portraits Entirely Out Of ASCII Code
This Artist Created Very Cute Covers Of The Music World, Replacing Singers With Cats
Le Vampir Glorieux: Bizarre Vintage Paintings of Vamprires by Boleslaw Biegas
McDonald’s Hopes To Unite Nations In Its New Ads For Euro 2016
An Illustrated Guide To Life's Most Annoying Moments
"Thriller" Flashmob In Sao Paolo Honors The King Of Pop
Russian Artist Captures Urban City Scenes In Stunning Melancholic Artworks
These Smart And Hilarious Illustrations Take The Most Unexpected Turns
"Tomorrow Never Came": The Dystopian Worlds of Abel Chan Arce
Save the Earth, Go Vegan
These Ridiculous Propaganda Postcards Warn Men About The Dangers Of Women’s Rights From The Early 20th Century