A Shoe Polish Brand Won Big At Cannes For One Of The Most Delightful Campaigns

Fine art has been an inspiration for a lot of great advertising lately, including the Cannes Lions Grand Prix winners “Van Gogh Bnb” and “The Next Rembrandt” from 2016. Ogilvy Chicago continues that tradition in 2017 with a playful, irresistible campaign for Kiwi shoe polish in which the agency imagined, and then painted, the bottom half of famous artworks—to show the subject’s shoes.

The “Portraits Completed” campaign won a gold Lion and a bronze Lion in Print & Publishing contest here at the Cannes festival on Monday. But the campaign extended beyond the excellent print work.

h/t: adweek








(Visited 1 times, 1 visits today)

Leave Your Comment Below


If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

Russian Duo Creates Sleek Optical Illusion Portraits That Will Inspire Your Day
Federico Babina Illustrates The Imaginary Architecture Of Movie Director-Designed Homes
This Artist Illustrated Her Everyday Problems With Relatable Comics
This Sexy Piece Of Clothing Is Becoming Increasingly Popular In Japan
Delightfully Sarcastic Illustrations Everyone Will See Themselves In
Japanese Artist’s Striking Illustrations Show Tokyo Overrun By Whales And Giant Flowers
A Photographer Takes To The Streets to Snap Pictures Of New Yorkers' Legs
45 Comics With Twisted Endings For People With A Dark Sense Of Humor
Outlandish Reality: Bizarre Digital Art By The Artist Nikita Veprikov
The Amazing Makeup By Lucia Pittalis
"Blackest Paint Colored Brush": Suerb Horror, Fantasy And Sci-Fi Drawings Of Christopher Lovell
Meet Absentia – Polish Cosplay Model That Makes Magical Photography
Japanese Latte Artist Creates Beautiful And Colourful Depictions Of Various Bird Species
Famous Classic Album Covers Mashed Up With Star Wars Characters
George Orwell’s 'Animal Farm' Illustrated By Ralph Steadman
Artist Made These Fantasy Themed Illustrations During The Pandemic To Keep Some Optimism And Colorfulness In The Grim Reality
Aaron Campbell’s Marvelous Photoshop Illustrations
A Suspended Bonsai Installed Inside an Abandoned Power Plant
A New Kind Of Magician: The Photoshop Illusionist
This Posterlad Project Is All About Designing Posters. Obviously.
Insane Papercuts by Yoo Hyun
The Wonderful World Of Fantasy And Feeling Of The Artist Marcel Van Luit
Skeleton of Color: Amazing Performance Art By Butch Locsin
A Painting Or A Meme? A Look At Joseph Ducreux
The Funniest Passive-Aggressive Signs
"Wipe Away Your Bad Vibes": Surreal Digital Manipulations by Alessandro Malossi
Company Creates Satirical T-Shirts That Intentionally Portray Man The Way Society Portrays Women
Hilariously Sarcastic Retro Pics
This Is How You Deal With People Who Don’t Park Between The Lines
A Historically Accurate Elsa Has - Dare We Say It - An Even Prettier Dress