Collar AG – A Wearable Device For Surveillance By XCEED

Under the giant wave of big data, every decision we made on the web is being drawn into bottomless whirlpool. Whether you drop a keyword in Google’s search engine, or click a like on the Facebook, the Internet will record it and customize the filter bubble for your behavior. This phenomenon is set to become a personal optimization system that isolates us in the ideological frames.

More info: XCEED, Facebook

Social media advocates virtual community, encouraging sharing and public privacy; once you pressed the snap button, the face recognition technology is able to spot everyone on the photo; while you geo-tagged the location, this will contribute the GPS information to the map; when you surf the web, accepting the cookies will expose browsing histories and preferences unconditionally. Social media seduces us and makes the sharing behavior a habitation unconsciously. Any kind of interaction would sacrifice a certain level of freedom. Even we are aware that our user’s privacy and security are being monitored, we are still willing to surrender.

Collar AG is a wearable device that creates a unique experience of spatial intervention. The device pretends to be an audio guide to walk you through the exhibition site, giving you the information about the artwork automatically. Yet, the device will intervene your behavior. Collar AG is a fashionable object that act as a remediation of the ideological frames of the internet. The project attempts to experiment this seductive and contradictory situation.