How Does The City Look With Self Driving Cars? The Smiling Car Shows You The Answer – Design You Trust

How Does The City Look With Self Driving Cars? The Smiling Car Shows You The Answer


Eight out of ten pedestrians seek eye contact with the driver when they cross the street. This is no longer possible with self-driving cars. To make pe-destrians feel safer Semcon has developed The Smiling Car concept where the self-driving car communicates in a perfectly natural way – by smiling.

More info: Semcon


By 2020, 10 million cars with self-driving features are expected to be on the road (Business Insider). In an international survey conducted by Semcon in partnership with research company Inizio, eight out of ten pedestrians sta-ted that they seek eye contact with the driver when they cross the street. When this is no longer possible, new demands are placed on how cars communi-cate with the people around them so that they feel safe.


A lot of the discussions regarding self-driving cars are about the car’s technology. But how these vehicles will interact with unprotected road users is just as important. Self-driving cars need to communicate in a way that feels familiar and creates trust,” says Karin Eklund, who is responsible for User Experience at Semcon.


This is why Semcon has developed The Smiling Car, a concept where self-dri-ving cars interact with pedestrian traffic by smiling – a message that is readily understood by everyone. When the self-driving car’s sensors detect a pedestrian, a signal is sent to a display at the front and a smile lights up that confirms that the car will stop at a safe distance


The next step is the possibility of refining The Smiling Car, with systems for eye tracking and laser technology, known as Lidar, for a more detailed analysis of the surrounding environment. This would make it possible to per-Press release, 15 September 2016 development to design and product informa-tion. Semcon was founded in Sweden in 1980 and has offices in over 40 locations in nine different countries. In 2015, the Group reported annual sales of SEK 2.6 billion. Read more on semcon.comceive small head movements or read the eyes to create an even safer interac-tion between humans and cars.


“Today there are clear agreements on how cars must indicate when changing la-nes. We now need to develop a common language for how self-driving cars will interact with pedestrians,” says Markus Granlund, president and CEO at Sem-con.


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