This Is What The ‘Ideal’ Woman’s Figure Would’ve Looked Like In The 1930s

Beauty standards are always changing, but they never seem to go away. In 1938, LIFE magazine did a feature on 20-year-old June Cox, showed the model in a floor-length dress and then again in her underthings, and proceeded to praise Cox for possessing the “ideal figure.” The model stood 5 ft. 6 3/4 in. and weighed 124 lbs., though life insurance statistics, the magazine said, suggested she should weigh 135 lbs.

The magazine explained that American women’s increasing involvement in sports in recent years had made them taller and flatter, and as such, “the boyish form became the vogue.” But by the late ’30s, romantic-influenced clothing had returned to fashion, and a “soft feminine figure” was replacing the athletic form as the look du jour:

“The perfect 1938 figure must have curves but it differs from the perfect figure of past decades in relationship of curves to straight lines,” said the magazine. “In the 1890s women had full bosoms, round hips. In actual measurements they were probably no rounder than Miss Cox but they seemed so because they were shorter, tightened their waists into an hour-glass effect. Now, though, the ideal figure must have a round, high bosom, a slim but not wasp-like waist, and gently rounded hips.”

More info: Time LIFE (h/t:

(Visited 1 times, 1 visits today)

Leave Your Comment Below

More Inspiring Stories

This Artist Captures Her Travels In Beautiful Watercolor Paintings
This Guy Made His Dream Of Sleeping With Celebrities Come True... With Photoshop
NASA’s Future Of Space Travel Posters In A Super Gorgeous Retro Style
Artist Redesignes Celebrities, Cartoon And Comic Characters To Look More “Serious”
"Bad Bitch Vibes": The Superb Badass Digital Concept Artworks of KidEight
A Street Artist Creates Tragic Portraits Across The Abandoned Urban Areas In France
Funny Comics Showing How Women Behave When Nobody’s Looking
Everyone I Love Is Dead: The Superb Dark Fantasy And Horror Art Works Of Piotr Foksowicz
The Internet Browser Series By Mike Roshuk
"Avec Le Temps": The Superb Modern Kitsch Illustrations By Léa Chassagne
Watercolor Illustrations Depicting Night Streets Of Tokyo By Mateusz Urbanowicz
Highly Detailed Illustrations By Ilya Milstein
"Alice in The Abyss": The Superb Mixed Media Artworks of Kate Alexandria
Easily Shoot 360° Video With Dot
"When Worlds Collide": The Strange, Beautiful And Surreal Mash-Up Art Of Igor Skaletsky
"Nothing Is True, Everything Is Permitted": Impressive Assassin's Creed Concept Art By Martin Deschambault
Abstract Seinfeld Oil Paintings Are Perfect For Any Man Cave
Surreal Oil Paintings That Integrate Oversized Animals Into Found Vintage Photographs By Anja Wülfing
16 Ironic Comic Strips Every Girl will Understand
Unbelievable Hyper-Realistic Pastel Drawings On Boards Of Wood By Ivan Hoo
Guy Hilariously Photoshops Himself Into Awkward Stock Photos, Again
Artist Illustrated What Would Happen If Famous Cartoon Characters Fused Together, And Here’s The Result
Murals Of Faceless Figures By Seth Appear To Witness The Unseen
Cthulhu Turkey: It’s a Turkey Stuffed With Octopus That People Actually Make
Vote With Your Butt By Hubbub - A Smart Way To Keep Streets Clean
"Tales from the Graveyard": Glorious Horror Fiction of Guy N. Smith
Banksy's New Graffiti Appeared in Bristol, at The Beginning of A Street with One of The Steepest Climbs, Reaching 22 Degrees
Water-Cleaning Billboard by Shokubutsu HANA
This Artist Draws People’s Emotions That Can’t Be Expressed By Words
The Adorable and Superb Surreal Art and Photo Manipulation by Jose Francese