“This Is Not The End Of The World”: A Pessimistic Ad Campaign

A fictional communication campaign mixing advertising codes and end-of-the-world clichés with a good dose of black humour. Ironic, offbeat and striking, this series of false posters confronts us with our certainties and forces us to honestly observe our way of living and consuming.

In a world governed by an unbridled capitalism, and invaded by omnipresent publicity, greenwashing and climate sceptics, this project also questions our passivity in the face of the major crisis facing our planet and our way of life. As warnings multiply, how can the disturbing signals sent out by scientists compete with advertising? How can we still hide the warning signs of a catastrophe, drowned out by the frenzy of consumption, the prospects of holidays in the sun or the announcements of the release of the latest smartphone?

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