Oh Good, Tide’s New Packaging Looks Exactly Like Boxed Wine

Tide has reimagined its classic liquid detergent with a new Eco-Box package containing an ultra-concentrated formula designed for eCommerce.

The Tide Eco-Box arrives on a shopper’s doorstep in a sealed, shipping-safe cardboard box. Inside the box is a sealed bag of ultra-compacted Tide liquid laundry detergent. To use, a perforated cardboard flap is peeled off to reveal a dosing cup and a new “no-drip” twist tap. To make dosing simpler on flat surfaces, the box includes a pull-out stand to raise the height of the box so the cup fits easily beneath the tap.

According to CNN, the new design is eco-friendly, since it apparently uses 60 percent less plastic than a traditional container and the box makes it easier and cheaper to ship. But it also, you know, makes laundry detergent look like something you might pour into a big glass to help you wash down a few Tide Pods.

More: Tide h/t: vice

… and the internet reacts:

hmmm looks familiar https://t.co/AsZpD7C1EG pic.twitter.com/ypmVaOtscZ

— Sallee Ann (@salleeannruibal) November 8, 2018

Tide box wine pairs well with a nice sauteed Tide Free & Gentle for your weekly date night pic.twitter.com/5KNn1LikZs

— jake, math lover (@watislive) November 12, 2018

I've never wanted to do anything as much as I want to fucking chug detergent out of this Franzia box https://t.co/LJiQre3Wep

— Ryan Broderick (@broderick) November 12, 2018

Procter & Gamble: "Don't eat laundry detergent"

Also Procter & Gamble: *makes Tide look like boxed wine* https://t.co/GbhYxloUpK

— Your Daddy (@JennMint) November 12, 2018

I'll take one on the rocks https://t.co/gDXwzZAvLO

— Jacob Shamsian (@JayShams) November 12, 2018

Place this on a table next to a bowl of Tide Pods and it starts to look like a wine and candy buffet line. https://t.co/gs0rlMTqnT

— Michael Brown (@mdavidbrown) November 12, 2018