Oh Good, Tide’s New Packaging Looks Exactly Like Boxed Wine – Design You Trust

Oh Good, Tide’s New Packaging Looks Exactly Like Boxed Wine

Tide has reimagined its classic liquid detergent with a new Eco-Box package containing an ultra-concentrated formula designed for eCommerce.

The Tide Eco-Box arrives on a shopper’s doorstep in a sealed, shipping-safe cardboard box. Inside the box is a sealed bag of ultra-compacted Tide liquid laundry detergent. To use, a perforated cardboard flap is peeled off to reveal a dosing cup and a new “no-drip” twist tap. To make dosing simpler on flat surfaces, the box includes a pull-out stand to raise the height of the box so the cup fits easily beneath the tap.

According to CNN, the new design is eco-friendly, since it apparently uses 60 percent less plastic than a traditional container and the box makes it easier and cheaper to ship. But it also, you know, makes laundry detergent look like something you might pour into a big glass to help you wash down a few Tide Pods.

More: Tide h/t: vice


… and the internet reacts:

If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

Artist Imagines How History’s Most Famous Painters Might Decorate Their Homes Based On The Color Pallettes Of Their Paintings
Toru Iwatani Shows His Original Drafts For Pac-Man
Artist Transforms Famous Paintings Into Realistic 3D Furry Artworks
Mister Global Contestants Dress In Their National Costumes And Look Like Video Game Bosses
Land Rover Celebrates 70 Years With Stunning Poster Collection
Unleash The Kraken With Squid And Octopus Tea Bags
Époque Chair: past eras of design, beautifully blended into a modern seat
Meet The Trikini, Beach Fashion’s Answer To Coronavirus
Christian Louboutin Designs For Cuban Olympians
Vintage Photos of Ugly Restaurants in the USA From the Mid-20th Century
This Family Has Been Creating Beautiful Ice Trees Every Christmas, for Over 60 Years
This Japanese-Made Sleeping Cat Sand Sculpture Molds Turn The World Into Feline Heaven
No Cat Lover Will Be Able To Resist These Cozy Curled-Up Cats As Decorative Ceramic Plates
An Artist Recreates The Most Stolen Objects In Stores
This Artist Creates Organic Plastic Woven Threads Sculptures
I Don't Give a Fuck Reminder Coin & No Fucks Coins: Badass Coins to Remind Yourself to Keep Calm and Not Give a Fuck
This Artist Crafts A Creative Face Mask Every Day Of Self-Isolation, Here Are The Coolest He Has Created So Far
Godzilla And Fellow Kaiju Monsters Apologise At Japanese Press Conference For Acts Of Destruction
These Craftsmen Are Making Stunning Furniture And Art Objects Out Of Parts Of The Soviet And Russian Airplanes And Helicopters
Download Cool Buddy Icons for Free
These Japanese Umbrellas Reveal Hidden Patterns When Wet
Become A Poop Art Picasso Japan’s PooPaint Toilet Paper
Meet Nicole McLaughlin, An Innovative Upcycler That Creates Sculpture-Like Garments Out Of Secondhand Treasures
This Woman Paints on Horseshoe Crabs