Oh Good, Tide’s New Packaging Looks Exactly Like Boxed Wine

Tide has reimagined its classic liquid detergent with a new Eco-Box package containing an ultra-concentrated formula designed for eCommerce.

The Tide Eco-Box arrives on a shopper’s doorstep in a sealed, shipping-safe cardboard box. Inside the box is a sealed bag of ultra-compacted Tide liquid laundry detergent. To use, a perforated cardboard flap is peeled off to reveal a dosing cup and a new “no-drip” twist tap. To make dosing simpler on flat surfaces, the box includes a pull-out stand to raise the height of the box so the cup fits easily beneath the tap.

According to CNN, the new design is eco-friendly, since it apparently uses 60 percent less plastic than a traditional container and the box makes it easier and cheaper to ship. But it also, you know, makes laundry detergent look like something you might pour into a big glass to help you wash down a few Tide Pods.

More: Tide h/t: vice


… and the internet reacts:

(Visited 1 times, 1 visits today)

Leave Your Comment Below


If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

This Tube-Like Netted Structure Lets You Climb Through The Trees
Tiny Miniature Crochet Animals By Mohustore
This Artist Upcycles Textile Waste Into Beautiful And Elegant Resin Stools
Human Salt Lick - The Most Hipster Christmas Gift Of All Time
A Backpack That Gives You... Wings
You Need A Mermaid Blanket In Your Life
Everyone Will Love the New and Unusual Folding Beach Hammock
This Mini Furniture Is Designed Just For Cats
Artist Duo Alfredo And Isabel Aquilizan Craft Dystopian Cities From Cardboard
Gorgeous Surfboards and Skate Decks Completely Cloaked in Famous Classical Artworks
This Entrepreneur Makes Anti-Mask Masks For Anti-Maskers
Makeup Artist Creates Dark Fantasy Costumes From The Lightweight Wearable Porcelain And Stained Glass
Before The Dirt: The Cars Of Mad Max Fury Road
Food Artist Kasia Haupt Makes Funny Sandwich Monsters
Really Triggering Floor Designs That Will Annoy The Perfectionist In You
Amazing Rock Art Pieces By Stefano Furlani
Artist Knits Dragon Scale Costumes
An Interactive Artwork That Wants Us To Focus On The Smallest Biggest Polluter Out There - The Cigarette Butt
This Guy Makes A DIY Axe Handle Out Of Gummy Bears
Jason deCaires Taylor Is Building The First Underwater Contemporary Art Museum In The Atlantic Ocean
A $49 Milllion Miniature Megacity Being Recreated In A 49,000-Square-Foot Exhibit Space In NYC
"Sculpture By The Sea 2018": Sydney’s Annual Beachside Art Exhibition
McDonald’s Surprises Parisians By Launching These New Unique-Looking Street Ads
Toys In The Basement: Beautiful Creepy Dolls By Annie Montgomerie
The Velo Chair Uses A Single Piece Of Bent Wood As The Backrest
Giant Sculpture Of A Woman Opening Her Chest To Reveal A Fern-Covered Tunnel Appears In Florida
World's First Origami Car Unveiled
'The Ring' Doughnut And 'Game Of Thrones' Cake: Introducing Lou Lou P And Her Incr-Edible Food Art
The Crotch Cannon: A More Natural Way To Perform A Snow Job
IKEA Revamped Their 2021 Catalog To Include Animal Crossing Characters And Fans Are Loving It