The Industrial Cutaways Of Frank Soltesz: Amazing Cross Sections Of Modern Life From The Mid-20th Century – Design You Trust

The Industrial Cutaways Of Frank Soltesz: Amazing Cross Sections Of Modern Life From The Mid-20th Century

Born in Pennsylvania in 1912 and active from the 1930s to the 1960s, Frank Soltesz was a versatile commercial illustrator who had a love for large cutaways. He spent part of his career working for the BBD&O advertising company.

Among his best work is a series of 29 advertising cross-sections published between 1947 and 1951 to show how the Armstrong Cork Co. company’s products were utilized. These illustrations appeared in the Saturday Evening Post and show lavishly detailed images of buildings and factories with their walls partially removed. The more you look at the scenes and the tiny human figures as they move about, the more engaging they become. Each illustration has an inset with the key. They had a drawn frame and title and readers could request 21 by 22 inch copy suitable for framing or even a free booklet with some of the illustrations.

Soltesz was a member of the American Watercolor Society as late as 1981. In addition to his commercial work for Armstrong Cork Co., Soltesz worked with accounts of other companies such as TWA (an example below), General Electric, General Motors, Goodyear Tire and Rubber, etc. Apart from the Saturday Evening Post, his work appeared in many of the great periodicals of his time like Life, Colliers, Esquire, Sports Illustrated, Forbes, Fortune, Time, Business Week, U.S. News and World Report.

Below are some of amazing vintage cutaways by Frank Soltesz.

h/t: vintag.es

















If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

Photographer John Hinde And His Fabulous Colourful Postcards From The Past
Harrowing Black And White Photos Show The Horrific Living Conditions In 1940s Glasgow Where Overcrowding Was Rife And Sewage Seeped Into Slums
These Animal Illustrations Accurately Express Our Monday Blues And Friday Feels
Someone Used The New Snapchat Filter On Game Of Thrones Characters
This Cheap Shot 130 Crossbow Will Protect You From The Zombie Apocalypse
This Elderly Couple Bought Their Household Appliances In 1950s, 50 Years Later They Still Work!
34 Found Photos Capture People Posing With Their Volkswagens In The 1950s And '60s
Before Bikini: Cool Photos of Women in Swimsuits From the 1930s
This Is How Soviets Imagined 21st Century Will Look Like: The Soviet Eera Sci-Fi Mag That Wanted To Predict The Future
Steve Jobs' Yacht 'Venus' Launched in Netherlands
Monster Crane Collapses at National Cathedral
New Network on the Streets of London Broadcasts News to City Workers via Recycling Bins
You'll Be Amazed After Seeing The Classy Interior Of This Rolls-Royce!
"Foxes Rushed Out Of The Book": Beautiful Dreamy Illustrations Of Xi Zhang
This New Hair Dye Turns Humans Into Chameleons
Disabled Children's Superhero Dreams Come True
Turanor PlanetSolar: The First Solar-powered Boat
Gold-Painted Infiniti G37 In China Towed By Traffic Police for Illegal Parking
Vintage Photos of Vanessa Paradis in the 1980s
3D Printing Fashion: How I 3D-Printed Clothes at Home
Malaysian Artist Wenjuinn Png Makes Superb Anime Concept Art And Illustrations
7th International Land and Naval Defense Systems Exhibition
Photos of Mark Frechette and Daria Halprin During the Filming of ‘Zabriskie Point’, 1970
Vintage Photographs Of Welsh Coracle Men With Their Catch Of Fish In The Early 20th Century