Using Flowers And Colour, Photographer Giseok Cho Documents His Generation Of Koreans

Giseok Cho grew up knowing he wanted to be a creative. His career began working with Korean fashion brands as a graphic designer, art director and set designer but “in my mind, I wanted to use all that to create my own images” he explains, “so I started doing photography”. Today, Giseok works in Seoul, and his myriad creative interests are apparent across his multifaceted portfolio.

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When working on a project, Giseok always begins by picking apart its theme or topic, searching for references which align with the brief, but also his interpretation of it. Once he’s gathered enough information and visual resources he can begin shooting. “I will always focus on portraits. My aim is to try to express the characteristics of Seoul and my generation in my work.”

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Red Mulan

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In terms of visual motifs, Giseok’s portfolio features a few consistent elements. Firstly, a soft use of light, often accompanied by washes of colour. And, secondly, flowers of all shapes and sizes. These form a large part of Giseok’s compositions, dictating the aura of an image.

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For Dazed Korea X Adidas

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For Vogue Korea

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For Dew

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Korea New Year's Day

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For @KUSIKOHC

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Korea

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For GoenJ

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With @suhyounghee

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For GoenJ

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For Solid Homme Styling @andrejskok_

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For Vogue Korea

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For Esquire Korea

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For Esquire Korea

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For Elle Korea

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For IT Post HK

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For @adidas @eyesmag Reform by @yunlii

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For Harpers Bazaar Korea

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For Harpers Bazaar Korea

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For GoenJ

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For IT Post HK

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