Meet the New Kitschy Bikini for Men: The Brokini – Design You Trust

Meet the New Kitschy Bikini for Men: The Brokini

Two Toronto-based “bros” are looking to take the fashion world by storm with their new, unconventional beachwear item: the “Brokini.”

The product is the brainchild of Chad Sasko and Taylor Field, and is described tongue-in-cheek on its own website as “the perfect swimwear to make your parents question where they went wrong.”

More: Brokini, Instagram h/t: globalnews

“We’re getting lots of great feedback and we’re getting lots of negative feedback, which we’re finding hilarious,” said Field, who, along with Sasko, attended Medway High School in London, Ont., and graduated in 2010 from Western University with a Bachelor of Management and Organizational Studies. Both later moved to Toronto, where Sasko still lives.

“We’re getting comments like we need to be more worried about the spread of brokinis than the spread of COVID. Lots of ‘why would you ever make this?’ And then we’re also getting people saying that they’ve been waiting their whole lives for a bathing suit like this.”

The bathing suits may not leave much to the imagination, which may be the point, judging by the marketing.

If you’re wondering how such a bathing suit came to be, Field cites the bachelor parties he and Sasko attended through their 20s.

“With our group of friends, people just kept trying to one-up each other in terms of crazy outfits to wear. And eventually down the line, Chad and I came up with the Brokini.”

“We originally made 250, which were in Chad’s mom’s garage which we were using as our fulfillment centre,” he says. Producing the initial Brokinis cost about $5,000.

“For the first three weeks we sold four or five. And those were all to friends. But then we blew up on Monday, and now we have moved most of our inventory, and we’re starting to take a ton of backorders.”














If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

Delightfully Sarcastic Illustrations Everyone Will See Themselves In
Random Acts Of Brilliant Vandalism
Beautiful Goldie Hawn's "Laugh-In" Bikini Photoshoot
Meet The Russian Who Walks Around The City During The Coronavirus Pandemic - Dressed As A Plague Doctor
This Incredibly Talented Girl Makes Dresses That You Can’t Tear Your Eyes Away From
The Traditional Rwandan Hairstyle: The Most Unique And Creative Hairstyle From The 1920
This Illustrator Turns The Berlin Wall Into Art In A Way You've Never Seen Before
Artist Joanna Hedrick Transforms Dead Leaves Into Beautiful Land Art Creations
Glowing Dress Turns Claire Danes Into Cinderella At The Met Gala
UK Artist Unveils COVID-19 Glass Sculpture, One Million Times The Size Of The Virus
Artist Makes Minimal Illustrations That Blend Cats Into Landscapes And Other Scenes
Ukrainian Artist Creates Realistic Flowers Out Of Cold Porcelain
People Are Protecting Themselves With Funny Ultra-Realistic Face Masks
Artist Sculpts Waves On Driftwood
Artist Tom Galle Makes Weapons Out Of Corporate Logos
The Sea Life Of Tatiana Suarez
Son Tries To Make People Laugh By Photoshopping His Dad Into Famous Paintings
The Truth is Out There! Introducing The 2021 Ghana Alien Silver Coins
Funny Advertisement Fails
LEGO’s Gorgeous Colossal Millennium Falcon Set Is A Mind-Numbing 7,541 Pieces
Head Back To The 80s With Chris Mcveigh's LEGO Retro Desk Kits
Japanese Artist Turns Tom’s Most Unfortunate Moments Into Sculptures, And The Result Is Hilarious
Artist Creates A Giant Anamorphic Tribute Portrait Of James Conway Farley Using Thrift Store Clothing
You'll Want To Be Seen With One Of These Starbucks Coffee Cups