Meet the New Kitschy Bikini for Men: The Brokini – Design You Trust — Design Daily Since 2007

Meet the New Kitschy Bikini for Men: The Brokini

Two Toronto-based “bros” are looking to take the fashion world by storm with their new, unconventional beachwear item: the “Brokini.”

The product is the brainchild of Chad Sasko and Taylor Field, and is described tongue-in-cheek on its own website as “the perfect swimwear to make your parents question where they went wrong.”

More: Brokini, Instagram h/t: globalnews

“We’re getting lots of great feedback and we’re getting lots of negative feedback, which we’re finding hilarious,” said Field, who, along with Sasko, attended Medway High School in London, Ont., and graduated in 2010 from Western University with a Bachelor of Management and Organizational Studies. Both later moved to Toronto, where Sasko still lives.

“We’re getting comments like we need to be more worried about the spread of brokinis than the spread of COVID. Lots of ‘why would you ever make this?’ And then we’re also getting people saying that they’ve been waiting their whole lives for a bathing suit like this.”

The bathing suits may not leave much to the imagination, which may be the point, judging by the marketing.

If you’re wondering how such a bathing suit came to be, Field cites the bachelor parties he and Sasko attended through their 20s.

“With our group of friends, people just kept trying to one-up each other in terms of crazy outfits to wear. And eventually down the line, Chad and I came up with the Brokini.”

“We originally made 250, which were in Chad’s mom’s garage which we were using as our fulfillment centre,” he says. Producing the initial Brokinis cost about $5,000.

“For the first three weeks we sold four or five. And those were all to friends. But then we blew up on Monday, and now we have moved most of our inventory, and we’re starting to take a ton of backorders.”














If you want more awesome content, subscribe to 'Design You Trust Facebook page. You won't be disappointed.

More Inspiring Stories

Russian Drakula Sells His Weird Apartment
Italian Pastry Chef Creates Miniature Worlds With Desserts
Funny Doormats That Will Make You Look Twice
“Reel It In Rule It Out”: The Superb Bionic Sculptures by Yein Lee
Laze About The House Like A Piece Of Tempura With The Fried Prawn Wearable Sleeping Bag!
"Origin Of The Beginning": Surreal Woden Installations Inspired By The Childhood Memories Of Levi van Veluw
700 Metres Of Wool Went Into Making This Epic Cross Stitch Mural
Meet Nadia Tolstoy, the Stockholm-Based Illustrator and Cartoonist Who Will Change the Way You See Words
Japanese Retailer and Fetish and Punk Accessory Designer Team up For Plague Doctor Mask Covers
Stop Picking Your Face! New Toy Lets You Pop Pimples For Fun
Unfinished Wool Felt Cat Doll Haunts Japanese Twitter User
This Graphic Designer Uses Her Design Skills To Make Awesome Cookies
This Slicer Turns A Simple Watermelon Into The Coolest Summer Popsicle
A Minimal, Multi-Colored Keyboard That Would Brighten Up Your Work Day
An Artist Creates Superb Steampunk Furniture Made From Real Metal Parts
“Today,” A 24-hour Timepiece Beautifully Designed To Change The Way You See Your Day
This Paper Grocery Bag Doubles As A Backpack
Italian Guy Recreates Celebrity Outfits With Household Items
This Life-Size Detective Pikachu Plushie Commits Crime Of Stealing Our Hearts
GrelkaFest 2019: The Annual Bikini Ski Day In Siberia!
Filipino Car Enthusiast Converts Bike Into Drivable Coffin To Remind Residents To Stay At Home
"WC For Architects": Old Toilet Wall Decorated With Photos Of Windows From The Neighbourhood
Meet The Original 'Shave and Play' Barbie - The Weird and Funny Pandemic 2020 Present
"Brutal Beauty": This Russian Craftsman Makes Unique Steampunk Art From Steel And Crude Iron