The Futuristic World as Envisioned by Echte Wagner Advertising Cards, 1930
These future fantasy collectible cards were published by the German company Echte Wagner in the first half of the 20th century. Originally Echte Wagner made margarine, and it made a lot of trade cards that were distributed all over Central Europe. In 1930, the True Wagner Margarine created a series of books designed as a display for a collection of stickers made available separately. In this book, there’s a section called Future Fantasy which has no artist or author credited.
The illustrations are beautiful, the technology is actually quite brilliant and not so far-fetched. The book is called Echte Wagner Margarine Album Nr. 3, Serien 12 und 13 (Genuine Wagner Margarine Album Nr. 3″, series 12 and 13). It was published by Elmshorn in Holstein, Germany.
Wireless Private Phone and Television
“Each person has their own transmitter and receiver and can communicate with friends and relatives using certain wavelengths. But television technology has become so advanced that people can talk and watch their friends in real-time. The transmitter and receiver are no longer bound to the location but are carried in a box the size of a photo apparatus.”
h/t: rarehistoricalphotos
Monorails
“To increase the speed of traffic, there’s a single-lane expressway. The cars are designed to minimize air resistance. To ensure that the train does derail, which would be a disaster at 500 km, it is supported by stabilization surfaces.”
The Artificial Island
“Since there is no island located on the shortest route to America which could serve as a port, it’s a good idea to create an artificial landing place on the ocean. Of course, there are hotels, spas, restaurants, and a movie theater, so the passengers can enjoy their trip if there is a storm delaying the flight.”
The Rocket Plane
“The aircraft of the future is powered by rockets. The rockets are fitted at the stern of the vessel, which propels the aircraft forward through the recoil of the escaping gases. The aircraft shown here is cruising toward Nankoupas and the ancient Great Wall Of China with 10,000 kilograms of mail. Since it has a speed of 1,000 km per hour, it takes less than 8 hours for the Berlin-Tokyo route. A steamer today needs about 50 days!”
The Rocket Airships
“The rocket planes are in huge proportions and they are shaped like a parabola. The lavishly furnished cabins are built into the wings and hold almost 400 passengers. Because there is no fuselage, the control fins are located at the ends of the wings. The driver’s cab, from which the rockets are managed, is located in the middle of the deck.”
New Highways
“The horses are gone and electricity has replaced the steam power. The pedestrians are no longer in danger from traffic because the motorways and sidewalks are strictly separated. All men and women wear uniform clothing: zipped suits and pants.”
An airship ready to land
“The airship displayed above is about to land in its giant pad. It is no longer lifted by gas and driven by engines, it has a built-in transformer that is able to harness gravity into repulsive force. Now it’s possible to raise, lower, and move huge payloads.”
A New Driving Force (Nuclear-Powered Cars)
“The future cars are powered by tiny engines that use nuclear power. The speed of cars has grown accordingly. The reach speed of 200 to 300 kilometers an hour on city roads. On highways, speeds of 1,000 km/h are quite common!”
An Oceanic Steamer
“The shape of the steamer has changed and the bulky constructions have disappeared, not even a chimney can be seen. The ship shown here carries 20,000 passengers in two days from Hamburg to New York.”
Landing Of A Spaceship On The Moon
“Is this depiction wrong? Shouldn’t the rockets ignite at the stern of the vessel and spew their fire back? No, it’s correct! The ship is landing, it has deployed the brake rockets and has quickly reduced its speed. Now you can easily make the landing on the Moon.”
Private Aircraft With Nuclear Propulsion
“Here we have the opportunity to see a plane. But, where is the propeller? That is none! The aircraft rises and comes down vertically. The engine is a small capsule, in which the nuclear reaction takes place. On the right side, you can see the airplane’s garage.”
Spaceship Port
“Because there are rare minerals on the Moon, America has built a $20 billion enterprise named MoMA-A.G. (Moon Minerals A.G.). At this dock station, the ships can renew their rocket fuel. The station floats freely in the space.”
Cars powered by nuclear power
Getting ready to launch a rocket to the Moon
A rocket among the stars
A rocket flying toward Sun and Mercury
