Homes of the Future: A Look Back at Charles Schridde’s Stunning ‘60s Ads For Motorola – Design You Trust — Design Daily Since 2007

Homes of the Future: A Look Back at Charles Schridde’s Stunning ‘60s Ads For Motorola

Charles Schridde was born in 1926 and grew up in rural Illinois. He was an artist from an early age and received a scholarship to the Chicago Art Institute when he was age 17.

He began at the institute, but was then enlisted in the Navy for two years. When he returned from the Navy, Charles began his career as a free-lance commercial illustrator. His major clients included The Saturday Evening Post, Life magazine, Motorola and Chevrolet.


In 1961, Motorola asked Charles Schridde to envision the homes of the future centered around Motorola’s most recent line of electronics. The ads created by Schridde ran in Life Magazine and The Saturday Evening Post from 1961 to 1963 and depicted an optimistic future made of lavish, elegant, dream-homes, where domestic technologies and serene landscapes coexisted harmoniously.

Through his stunning drawings, we were offered a fascinating glimpse of what the past thought the future would be like, and how home technology companies capitalized on their consumers’ minds by swaying them in the direction that these electronic products were relevant to that ultimate future.

[Fancy_Facebook_Comments_Pro width="650"]
If you want more awesome content, subscribe to 'Design You Trust Facebook page. You won't be disappointed.

More Inspiring Stories

15 Of The Best Sci-fi Film Posters Of The 1970s
18 Clever Digital Images Which Keep You Guessing
Artist Recreates Best Picture Nominees As Oscars 2020 Statues
The Real Power Of Healing Crystals
Where’s Waldo Coronavirus Edition Is Here And It’s A Tad Easier To Spot Waldo Than Usual
Michelle Rial's Real Life Charts
Paris in Vivid Color Images by Jules Gervais-Courtellemont, 1923
Polish Street Artist Denounces The Misery Of Fashion With Striking Billboards
Cool Snaps That Show Bedroom Walls In The 1980s
McDonald’s Surprises Parisians By Launching These New Unique-Looking Street Ads
Wall Street Banker Quits to Open One-Dollar Pizza Joint, Customers Pay It Forward to Feed Homeless
Artist Fran Krause Perfectly Illustrates Your Deepest, Darkest Fears
McDonald’s Hopes To Unite Nations In Its New Ads For Euro 2016
Nike Created A Limited-Edition "Stranger Things" Sneakers Made With Fabric That Can Be Burned Away To Reveal Hidden Details
An Artist Paints Tiny Masterpieces Inside Her Empty Altoids Tins
McDonald's Campaign with Cossette Montreal Reminds Movers to Take a Break During Moving Day
Big Feelings: How to Be Okay When Things Are Not Okay by Liz Fosslien
Shades on Feathers: An Old Book of Color Shades Depicted With Feathers
Beautiful Photos of the 1953 Cadillac Le Mans
Faces of Death: Macabre Art by Vladimir Chebakov
"The Last Man on Earth": Melancholy Aesthetics in Chilling Photoworks by Jermaine Saunders
Capturing the Unbridled Hysteria of Beatlemania: LIFE Photographer Stan Wayman’s Portraits of Fans at the Beatles’ First US Concert
Russian Artist Captures Urban City Scenes In Stunning Melancholic Artworks
Before the Advent of Photoshop, People Used to Create Homemade Christmas Cards, 1930s-1960s