Mini Cooper Boxes in Amsterdam

Mini Amsterdam has launched a promotion campaign for their brand new creation Mini Cooper. The idea is that Mini Cooper is so small that it could fit in a box. Thus, as part of the promotion campaign, huge cardboard boxes were left in various popular placed of Amsterdam, making it look as if someone has bought a Mini Cooper and thrown out the cardboard box it came in. Of course it is simply a commercial; however, it clearly illustrates just how small the Mini Cooper really is. This is a perfect vehicle to handle narrow streets and lack of parking space. Truly, this vehicle could be parked just about anywhere! (Photo by JWT)