A Not-For-Children Children’s Book Based On Tragic Stories From Inner-City Youth
The violence and desperation that inner-city youth experience regularly isn’t relatable to Americans who live more privileged lives. So, to shine a light on the problem, VML in Kansas City chose an eminently relatable medium—the children’s book—to tell inner-city children’s real-life experiences of drug abuse, violence and hunger.
“Welcome to My Neighborhood,” created for the Youth Ambassadors program, was designed to look exactly like a regular children’s book—same size, illustration style and design elements. But it quickly became clear that the bedroom stories were more like nightmares.
More info: Youth Ambassadors (h/t: adweek)
https://youtu.be/aIfyFidzJgw
https://youtu.be/weyYcwIc5kM
https://youtu.be/BHKUPVLWxhU
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