Budweiser Adapts Its Sexist Ads From The 50s And 60s To 2019 – Design You Trust

Budweiser Adapts Its Sexist Ads From The 50s And 60s To 2019

In honor of the International Women’s Day, Budweiser, in collaboration with VaynerMedia, decided to revisit some of their some of their advertisements from the past era, that had some rather sexist remarks. The ads implied that anything women did was supposed to please men, with little attention to themselves. However, thanks to the efforts of feminists everywhere, that is no longer the case and women are free to be themselves without looking for male approval – and Budweiser decided to showcase just that.

Back in the middle of the last century, women were expected to conform to certain gender roles when growing up. And these types of sexist advertisements only helped reinforce them. Even though nowadays these gender roles are implied less and less, there’s still a long way to go to fully get rid of them.

More: Budweiser h/t: boredpanda

The perfect woman back in the 1950s was expected to be a great mother that took care of the household and dedicated all of her time to please her husband. Many advertisements of the day reinforced this stereotype – especially beer and cigarette ads.

Budweiser decided to distance themselves from this type of behavior and with the help of illustrators Heather Landis, Nicole Evans and Dena Cooper redesigned the ads to show a family where both parts are equal, free of the assigned gender roles.


Sexist slogans like “She found she married two men” were replaced with more empowering ones, like “She found she has it all”. Also, the ads no longer imply there being a ‘man of the house’ – it’s a family that solves their problems together, as a team.


The recreated ads are part of the #SeeHer initiative – a campaign created by the Association of National Advertisers, that aims to improve how genders are portrayed in the media. And even though there’s still a long way to go, with only 61 % of ads positively portraying women, efforts like these are what help increase this number.

The campaign is a part of a long-term partnership with the Association of National Advertisers’ “#SeeHer” initiative, which aims to improve how women are portrayed across all media and advertising. There is definitely more diversity, accuracy and respect in the portrayal of women comparing to the mid-twentieth century, but according to #SeeHer data Budweiser is including into the campaign ads, only 61 % of ads positively portray women.

If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

"Modern Lost Dreams": The Connected Children Of Kristian Jones
Artist Makes Witty And Quirky Inanimate Object Illustrations That Are Oddly Relatable
Artist Painted This Beautiful Mural In Delft Blue Style
Random Acts Of Brilliant Vandalism
Tiny Superheroes in Superb Comic Art by Dan Hipp
Tomi Um: The Illustrator Behind New York City's Iconic Casper Mattress Ad
Sensitive Women Images By Painter Vladimir Volegov
Alex de Marcos: Mastering the Art of Portraiture Through Skillful Fusion of Pictorial and Digital Techniques
Naughty, Heroic, Mysterious and Fascinating Asian Girls in Superb Illustrations by Zeen Chin
The Incubator of Mad Dreams: Concept Art by Rael Lyra
South Korean Allustrator Soo Min Kim Creates Stunning Drawings On Starbucks Cups
Meet Lulu Hashimoto – Japan’s Creepy Real-Life Living Doll
These Vintage Life Hacks Were Found Inside A Cigarette Pack From The 1900s
This Is What Iranian Women Looked Like In The 1970s
Portrait of Steve Jobs Made With Apples
Artist Proves There Are No Limits To Creativity By Creating 35 Different Illustrations Using One Base
More Than Football: A Serie Of 25 Posters To Celebrate The UEFA Euro 2016 Tournament
Vintage Posters for the Early "Tom and Jerry" Cartoons in the 1940s
Optical Illusion Graffiti Creates Portal To A Parallel Universe On The Side Of A Building
Artist Vlad Kapichay Gives Foreign Anime And Fairytale Heroes A Russian Makeover
Aaron Campbell’s Marvelous Photoshop Illustrations
The Art Of Social Approaching By Til Kolare
Amazon’s Sci-Fi Drama Series "Tales From The Loop" Gets A Posters Created By Simon Stålenhag
The Saints Wear White: Artist Pays Homage To Chinese Medical Workers With Chapel Mural In Hubei Province