Budweiser Adapts Its Sexist Ads From The 50s And 60s To 2019 – Design You Trust

Budweiser Adapts Its Sexist Ads From The 50s And 60s To 2019

In honor of the International Women’s Day, Budweiser, in collaboration with VaynerMedia, decided to revisit some of their some of their advertisements from the past era, that had some rather sexist remarks. The ads implied that anything women did was supposed to please men, with little attention to themselves. However, thanks to the efforts of feminists everywhere, that is no longer the case and women are free to be themselves without looking for male approval – and Budweiser decided to showcase just that.

Back in the middle of the last century, women were expected to conform to certain gender roles when growing up. And these types of sexist advertisements only helped reinforce them. Even though nowadays these gender roles are implied less and less, there’s still a long way to go to fully get rid of them.

More: Budweiser h/t: boredpanda

The perfect woman back in the 1950s was expected to be a great mother that took care of the household and dedicated all of her time to please her husband. Many advertisements of the day reinforced this stereotype – especially beer and cigarette ads.

Budweiser decided to distance themselves from this type of behavior and with the help of illustrators Heather Landis, Nicole Evans and Dena Cooper redesigned the ads to show a family where both parts are equal, free of the assigned gender roles.


Sexist slogans like “She found she married two men” were replaced with more empowering ones, like “She found she has it all”. Also, the ads no longer imply there being a ‘man of the house’ – it’s a family that solves their problems together, as a team.


The recreated ads are part of the #SeeHer initiative – a campaign created by the Association of National Advertisers, that aims to improve how genders are portrayed in the media. And even though there’s still a long way to go, with only 61 % of ads positively portraying women, efforts like these are what help increase this number.

The campaign is a part of a long-term partnership with the Association of National Advertisers’ “#SeeHer” initiative, which aims to improve how women are portrayed across all media and advertising. There is definitely more diversity, accuracy and respect in the portrayal of women comparing to the mid-twentieth century, but according to #SeeHer data Budweiser is including into the campaign ads, only 61 % of ads positively portray women.

If you want more awesome content, subscribe to 'Design You Trust Facebook page. You won't be disappointed.

More Inspiring Stories

A Millennial’s Guide To Cocktails
Me My Dog And I: 30 Lovely Vintage Jack Russell Photographs
When An Artist Turns Himself Into Superheroes Thanks To Body Painting
"Echoes From Other Worlds": Spectacular Digital Paintings By Bayard Wu
How To Recognise Clouds – The International Cloud Atlas, 1896
The Instagram Account Documenting The Best Food Scenes In Cult Films
This Artist Uses His Skills To Create Magical Worlds And Whimsical Illustrations
Japanese Artist Creates Charming Balloon Sculptures
Wrestle Your Mailman And Other Small Ways To Feel Happy
Artist Recreates Harry Potter's Universe As Famous Brand Logotypes
Stunning Pictures Show What Traffic Jams Looked Like In The Past
Modern Dali. Artworks of Ilya Zhavoronkoff.
Terrible Truth Behind: Superb Illustrations By Rafael Alvarez
Stunning Examples Of “Crown Shyness”, A Phenomenon Where Trees Avoid Touching
8 Digital Paintings Of Famous Characters And Their Pets By Aleksei Vinogradov
Sea Monkeys, X-Ray Specs, and the Twisted Secret Behind Vintage Ads from American Comic Books
Bizarre & Creative Soviet Anti-Alcohol Posters, 1930-1988
The Twin Towers During The 1970s And Early '80s Through Fascinating Photos
These People Love 'Friends' So Much They’ve Got Tattoos Inspired By The Sitcom
Funny Pregnancy Sayings That Will Resonate With All Women (And Men)
"Someone Else's Dream": ’80s-Inspired Illustrations by James White
1938 Phantom Corsair: The Regret Of A Car Ahead Of Its Time
Teach Yourself to Draw with The Help of The Man Who Influenced Walt Disney, 1913
"We Do Lockdown": A Razor-Sharp Satire of COVID-19 Lockdown Life Packed Full of Parodies of Vintage Illustrations by Miriam Elia