Company Asks 100 People To Draw 10 Car Logos From Memory, Receives Hilarious Results

How well do you know car logos? Sure, you may remember the simple ones like Audi or Mercedes but what about the more complicated ones like Alfa Romeo or Vauxhall? UK user van retailer Van Monster wanted to see just how well people remember car logos and asked 100 people to draw them from memory. They challenged and rated the results of 46 men and 54 women and the results ranged from “pretty accurate” to “absolutely terrible”.

Around 80% of the drawings got the colors correct and 78% remembered the shapes. However, when it came to adding details, this proved to be more difficult. According to Van Monster, only 12% of the drawings turned out nearly perfect and 26% turned out good. “Generally, as expected, the simpler the logo, the more accurately participants were able to recall and draw,” said the company.

See people’s attempts at recreating car logos in the gallery below!

More: Van Monster h/t: demilked

BMW

Evolution of BMW logo

Audi

Evolution of Audi logo

Alfa Romeo

Evolution of Alfa Romeo logo

Ferrari

Evolution of Ferrari logo

Ford

Evolution of Ford logo

After gathering all of the drawings, Van Monster got them analyzed by five expert designers and marketing analysts. They graded the color, shape, details, and font of each drawing and placed them on a grid based on accuracy.

The company then interviewed Charlie Bell, the Creative Director at one of Scotland’s leading creative agencies called Whitespace, who said that we are seeing a massive shift in the automotive industry. “Technology has infiltrated every aspect of it. Self-driving cars, interactive dashboards, GPS, smart lanes, AI traffic systems. Tesla has ripped up the rule book in terms of branding,” said the man. “Tesla is not just a car company, it’s a tech brand. They act more like Apple than they do Ford.”

Bell pointed out that some brands are switching from shiny logos to more minimalistic ones. “And it is telling that the logos people could recall best where the simplest yet most striking,” said the Creative Director.

Volkswagen