McDonald’s Surprises Parisians By Launching These New Unique-Looking Street Ads – Design You Trust — Design Daily Since 2007

McDonald’s Surprises Parisians By Launching These New Unique-Looking Street Ads

When you think food advertising can’t get any better than it is now, someone finds a way to one-up the competition. It does raise the question of whether there is a point in advertising a thing we can’t live without, but I digress.

McDonald’s has come out with an advert—a street billboard—in the streets of Paris that has been drawing people’s attention lately with its unconventional public ad design.

More: TBWA Paris, Youtube h/t: boredpanda

So, McDonald’s—you know, that ginormous fast-food chain whose food people can’t help but crave every once in a while and effectively don’t need to be persuaded to want to eat it—has come out with an ingenious billboard design that has people captivated.

McDonald’s has placed 3 lit street billboards around the city of Paris, France with pictures of two kinds of their signature hamburgers and a carton of french fries. Except they aren’t regular rectangular billboards that many of us are used to, but rather rectangles that someone has taken a literal bite out of.

The entire design does have a silly vibe to it because the bite mark is just comically out there—who would try to take an over-sized bite out of a billboard picturing food? But, at the same time, it’s very on-point and the strangeness of it all manages to draw the eyes of passersby—exactly what an ad should be doing.

People with a keen eye will also notice that the billboards lack any branding. Besides the carton of french fries being packaged in the obvious red and yellow packaging that McDonald’s offers, there is no mention of it being McDonald’s. For all intents and purposes, this could be an ad for any other fast-food restaurant.

The people behind the billboards are TBWAParis, an advertising agency headquartered in New York City but with a presence all around the world, including Paris. It aims to bring a culture of innovation and to put companies’ brands at the heart of pop culture.





If you want more awesome content, subscribe to 'Design You Trust Facebook page. You won't be disappointed.

More Inspiring Stories

Creepy Ghost Statue In Lithuania Looks Like It’s Crawling Out Of The Water
The Remarkable Camouflage Trees of World War I
Artist Hides Clever And Funny Signs Around His City For People To Find
Carlsberg Advertising Campaign: Probably The Best Poster In The World
Artist Creates Realistic Life-Sized Female Sculptures Inspired By The Graceful Beauty Of Renaissance Art
Love With A Taste: Taipei-Based Designer Created A New Packaging System For Conventional Condoms
Artist Imagines How History’s Most Famous Painters Might Decorate Their Homes Based On The Color Pallettes Of Their Paintings
This Artist Has Created The Most Badass Looking Stationary Inspired By Horror Movies
Amazing Brand New Steampunk Sculptures From Trash By Artūras
Artist Crafts Imaginative Illustrations Transforming Common Items into Novel Creations
Everyone Will Love the New and Unusual Folding Beach Hammock
These Designers Show How Studio Ghibli Interiors Would Look Like In Real Life
Big-Jacket Memes Are Coming To An Instagram Near You
The Cutest Felt Kids Toys Ever By Katerina Kozunenko
Nordstrom Is Selling Jeans Caked In Fake Dirt For Hundreds Of Dollars
One Of The World’s Last Remaining Globe-Makers That Use The Ancient Art Of Making Globes By Hand
Serbian Barber Trims Celebrity Portraits On Customers’ Heads
20 Times Filmmakers Used Clever Tricks To Create Impressive Scenes
Makeup Artist Transforms Her Eyelids Into Two Gorgeous Shimmering Sunset
Surprise Bread Hides Pictures In Every Slice
"Human Nature": A Stupefying Installation By Rikato Nagashima
Beautiful Paper Beetle Sculptures To Assemble By Yourself
Breathtaking Minimalist Tattoos By A Korean Artist
Japanese Artist Turns Tom’s Most Unfortunate Moments Into Sculptures, And The Result Is Hilarious