When Buick Offered Convertible Tops in Designer Fabrics in 1961 – Design You Trust — Design Daily Since 2007

When Buick Offered Convertible Tops in Designer Fabrics in 1961

A selection of stylised convertible tops that didn’t make it onto the options list for the 1961 Electra 225 Convertible.

h/t: vintag.es

Styling was the number one factor in selling cars in the 1950s and 1960s. Its importance justified the countless man-hours expended on a variety of ideas. Thinking outside the box was job one at GM Design. With that in mind consider this idea for a fashionable convertible top. Was it a good idea or a bad one? Regardless of one’s personal taste, beauty was and always will be in the eye of the beholder. In this case the beholder was evidently expected to be a woman.

Whether this was a serious proposal for production or for a series of show cars is not known. In the 1960s, Bill Mitchell was the head of GM Design, so this was done under his watch. Other than the obvious, the author has no other information on the convertible top fabric ideas; these were not real convertible tops, but rather cloth stretched over what was likely a fiberglass form.


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