Car vs Piano – Design You Trust

Car vs Piano

To prove how unpredictable car accidents are, Intouch insurance created a live 24/7 web broadcast. A 359 KG grand piano was suspended from nine ropes above a car in a Moscow garage during seven days. Twice a day people could vote on a live broadcast 24/7 on carvspiano.ru for an unpredictable real event resulting in one rope being cut. For example: if the temperature in Moscow rose to +21C one rope could be cut. If FC Barcelona advanced to the Champions League Final that same week, another rope would be cut. A live Twitter feed was projected on the wall and a timer clock kept the audience intrigued, waiting for the next rope to be cut-or not. On the 6th day the piano fell down on the car and proving that even if we couldn’t save the world from falling pianos we did make more drivers consider buying our intouch ”no fault” car insurance.

Creative Directors: Luis Tauffer, Andres Vergara
Art Director: Luis Tauffer, Andres Vergara, Lucas Zaiden, Cloves Menezes,
Copywriters: Polina Zabrovakaya
Digital Creative: Ilya Andreyev
Photographer: Artiom Gelvez Kostenko
Digital Director: Ekaterina Smygnia
Digital Producer: Igor Kholopov
Client Service: Alena Aleksandrova
Agency Producer: Valery Gorhov
Production House: Park Productions
Digital Production House: INDEE Interactive
Music Production House: Goudron Productions
Sound Studio: CM Records

If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

Disney Princesses Reimagined As Celebrities And Glamour Supermodels
This Is The Most Hilariously Dark Instagram Account Ever
Artist's Amazing Invention Offers Handicapped Children a Fun Way to Paint
This Fashion Santa Is Blowing Up The Internet With His Dashing Looks
"Weedsomar": The Spiritual Worlds of Julian Majin
Meet Geeohsnap, The Snapchat Artist Who Shares Candid Snaps Of Random People
Banksy's New Graffiti Appeared in Bristol, at The Beginning of A Street with One of The Steepest Climbs, Reaching 22 Degrees
Chinese Propaganda Posters From The Cultural Revolution Ages, 1960s-1970s
Artist Decided To Use Lego Figures In Order To Recreate Popular Movie, TV Show And Game Scenes
12 Tricks To Appear Smart In Emails
Awesome Posters Designed By Selected Artists For The Newly Launched Sci-Fi Game Chorus
Artist Illustrates What It’s Really Like To Be In A Long Distance Relationship
Real Glitches In The Matrix That Will Freak You Out
15 Most Annoying And Irritating Phrases That A Photographer Does't Want To Hear
French Artist Restores Flea Market Paintings And Adds His Own Stories To Them
Being Belgian Living In Taiwan, This Artist Discovered Many New And Special Things, Illustrated 100 Of Them
Superb Illustrations By Yanjun Cheng
Inside Outside: Performance Art in Public Spaces by Thierry Mandon
Love, Pop Art, and Robots: Amusing Illustrations by Kristian Hammerstad
Surreal And Dreamlike Manipulations By Herri Susanto
Illustrations, Lettering and Typographic Design by Huston Wilson
These Illustrations Over Photography Tell Us More Than One Side Of The Story
Creative Photo Manipulations Of Animals By Indonesian Digital Artist Aditya Aryanto
Artist Creates An Installation That Takes From The Rich To Give To The Poor