Car vs Piano

To prove how unpredictable car accidents are, Intouch insurance created a live 24/7 web broadcast. A 359 KG grand piano was suspended from nine ropes above a car in a Moscow garage during seven days. Twice a day people could vote on a live broadcast 24/7 on carvspiano.ru for an unpredictable real event resulting in one rope being cut. For example: if the temperature in Moscow rose to +21C one rope could be cut. If FC Barcelona advanced to the Champions League Final that same week, another rope would be cut. A live Twitter feed was projected on the wall and a timer clock kept the audience intrigued, waiting for the next rope to be cut-or not. On the 6th day the piano fell down on the car and proving that even if we couldn’t save the world from falling pianos we did make more drivers consider buying our intouch ”no fault” car insurance.

Creative Directors: Luis Tauffer, Andres Vergara
Art Director: Luis Tauffer, Andres Vergara, Lucas Zaiden, Cloves Menezes,
Copywriters: Polina Zabrovakaya
Digital Creative: Ilya Andreyev
Photographer: Artiom Gelvez Kostenko
Digital Director: Ekaterina Smygnia
Digital Producer: Igor Kholopov
Client Service: Alena Aleksandrova
Agency Producer: Valery Gorhov
Production House: Park Productions
Digital Production House: INDEE Interactive
Music Production House: Goudron Productions
Sound Studio: CM Records

(Visited 1 times, 1 visits today)

Leave Your Comment Below


If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

20 Genius Church Signs That Will Make You Laugh And Think
New Fashion Trend Continue to Hit China
Hillary White Puts Pop Culture in Classic Art
Heres What Baby Yoda Would Look Like As All The Disney Princesses
Japanese Illustrator Tacomaru Provides Stylish Take on Popular Cartoon Characters
25 Sexy But Not Sexy Vintage Album Covers
Yung Cheng Lin's Human Art Illusions Address Female Body Modification
Artist Illustrates Villains Giving Advice On How To Fight COVID-19
Artist Fights With Lockdown Depression By Making Comics That Comment On The Pandemic
The Hyperrealistic 3D Sculpting Works by Marianna Yakimova
Expectation Vs Reality Of Drawing Courses
Artist Combines Nature And Magic To Create These Mystical Paintings
Artist Imagines How Pop Culture Characters Would Look If They Were Saints
Beautiful Portraits Of Gorgeous Japanese Women By Kato Yasuo
Japanese Artist Creates Charming Balloon Sculptures
Artist Imagines How Disney Characters Would Look As Oil Paintings, And You’ll Want To Hang Them In Your Room
Hilarious Illustrations Of Real Movie Typos By Austin Light
The Stunning Art Of George Redreev
"Keep the Dream Alive": The Superb Everyday Surreal Artworks of Mostafa Khaled
40 Times People Thought Their T-Shirts Were Cool But Looked Completely Cringeworthy
Beautiful Award-Winning Photos Of The HIPA Contest That Will Make You Appreciate The Natural World
An Artist Brings Animals To Life Using Body Paint And Contorted Models
Maja Säfström's Illustrations Are Witty And Relatable
This Book Is Dedicated To Arcade Game Typography, And Only 1000 Copies Available!
"In The Name Of Glory": Absolutely Brilliant Concept Art By Dominik Mayer
All Little Things – Happy Moments Every Couple Should Share
What Birds Would Say If They Could Talk
Incredible Concept Art Of Our Favorite Pop Culture Characters And More By Michael Kutsche
Artist Shows The Contrast Between The Two Worlds That Our Children Currently Live In By Combining Photos
This Artist Draws Portraits Of People Using Pencils And Watercolors