Pizza Hut Just Unveiled A Clothing Line Called Hut Swag

Given that they can barely handle making the thing they’re named after, it seems a little presumptuous for Pizza Hut to sell branded clothing … but they’re doing it anyway. Not only that, they’re calling the collection Hut Swag, so you can’t even talk about it without sounding like a dudebro idiot.

h/t: adweek

Current Hut Swag items include hats, shirts, socks, scarves and—for those of us who saw those “Twerk” sunglasses at the beach and thought “Nah, not tacky enough” — Pizza Vision Sunglasses.

From a strategic perspective, we’re surprised Pizza Hut didn’t launch a clothing line way earlier. Pizza’s been a viral phenomenon for so long … and it’s unclear how much longer people will be willing to wear “Pizza Is Bae” hoodies in public without shame. Then again, Pizza Hut delivering something late, and in an unsatisfying way, is pretty on brand.