German Beer Ad Shows Men Cradling Their Beer Bellies Like Pregnant Moms

German beer company has decided to take an honest approach to their advertising, and as you can see, the result is as refreshing as a cold beer on a hot day.

h/t: boredpanda, mymodernmet

Instead of using typical male models, Bergedorfer Bier, in collaboration with German advertising firm Jung von Matt, decided to use men who they believed were more representative of the regular beer consumer. And by that we mean men with beer bellies. Not only that, but they decided to show them tenderly embracing their beer bumps like pregnant moms-to-be, which given the ad’s slogan – “brewed with love” – seems only fitting. Still, let’s see how funny they find it when they have to give birth…