Russian Student Starts Lucrative Business Creating Elegant Signatures For Other People

Ivan Kuzin, a 20-year-old student from Krasnoyarsk, Russia, has created a lucrative online service offering business managers and entrepreneurs custom signatures. He came up with the idea last year, when he turned 20 and had to change his passport.

More: Instagram h/t: odditycentral

He realized he didn’t like his signature at all, and since had already started his first business, which was already bringing in steady income, he decided to change it. Ivan turned to his friend, Anastasia Zdor, who had mastered oriental calligraphy while studying in China. She designed a beautiful signature for him and then patiently taught him how to write it himself. The whole process got Ivan thinking about offering designer signatures to others as a paid service.

While she was teaching me to do my new signature, I ran this idea by her – ‘What if we were to create beautiful signatures for other people?’” Ivan recently told VC.ru.

“She did not understand what I meant at first, but then I explained my plant to her and we decided to give it a try, although neither of us really had high hopes for the project.”

https://www.instagram.com/p/BwpR-s-nP62/

Write Tight launched in December of 2018, and by May of this year the company’s revenues amounted to 2 million roubles ($30,500). There are now two other calligraphy artists working alongside Anastasia – but they’ve had as many as eight at one point – a photographer, a sales manager, and a head of sales employed at Write Tight.