Artist Creates 16 Types Of Designer Packaging For Food Products To Show The Absurdity Of Brands

We’re all familiar with brands like Prada, Apple and Chanel. To most people, those brands carry a sense of luxury, quality, and refinement. There are also those who believe that such companies stand for decadence, mindless spending, and overpriced items.

Perhaps driven by these conflicting opinions Israeli artist Peddy Mergui created a series of works where he imagined how would certain food products look like if they were packaged by famous brands.

The project is called Wheat is Wheat is Wheat and explores the idea of how brand packaging changes our perception. After all, the food inside is still the same. “The exhibition explores the dynamic and often blurred ethical boundaries of design within consumer culture”. That’s how the artist himself describes the idea.

More: Peddy Mergui h/t: topdailylist

iMilk By Apple
Apple Inc. is considered to be one of the Big Four technology companies, along with Amazon, Google, and Facebook. Known for quality electronics, Apple often gets scalded for overpricing and relying on the sleek design too much. If we’d have to guess about the price of iMilk, we’d say it costs around 50$ a gallon.

Fruit By Nike
Founded 55 years ago as Blue Ribbon Sports, nowadays, Nike is a giant in manufacturing sports apparel and goods. So, if Nike decided to sell some healthy snacks along with their clothing, we are sure they would look just like this artist imagined them.

Eggs by Versace
Even if you know nothing about fashion, you’ve heard about Versace. This fashion house was founded back in 1978 in Milan, Italy, and is still known as one of the most famous luxury fashion companies in the world. Styled with the Medusa head logo, we think that these eggs would fit with any Versace dress or a bag.

Yogurt by Tiffani&Co
In its 182 years of existence, Tiffany & Co have not only designed luxury jewelry and personal accessories, but also a Medal of Honor for the United States Department of Honor. Known as the arbiter of good taste, Tiffany’s would sell the most glamorous yogurt ever made, packed, of course, in the iconic blue packages.

Flour By Prada
Since its inception as a leather animal goods shop in 1913 in Milan, Italy, Prada was known for its originality and daring ideas. Exactly those wild ideas are what made Prada famous around the early 1980s, and now this name is recognized worldwide. If Prada designed packaging for flour, it would be as bold as this artist has imagined.

Pasta By Ferrari
When you think about luxurious supercars, you think about Ferrari. The sleek yet aggressive design and technological innovations are what made Ferrari as famous as it is. And if Ferrari designers created a package for pasta, no cheap materials would be in sight!

Infant Formula By Chanel
Coco Chanel is still considered to be one of the most glamorous women to have ever lived, and if today’s Chanel delved into packaging design, it would carry the elegance with it. However, we are really curious if the formula would smell like the famous perfume Chanel No. 5?

Salami By Louis Vuitton
With an estimated brand worth of 19 billion US dollars, it is highly unlikely that Louis Vuitton would soon be selling salami or any other kind of sausage. However, if they did, the salami would look as fancy and as custom-made as it can be, most surely sporting the legendary LV logo.

Soft Butter By Bvlgari
Founded in Greece in 1884 by a silversmith Sotirios Boulgaris as a single jewelry shop, Bvlgari has become an international brand of luxury goods. From accessories to hotels, Bvlgari is spread worldwide, and they don’t need any buttering up for bigger revenues. If they did, though, the butter would definitely look super fancy adorned with the brand’s logo.

Pickles By Gucci
If Tiffany’s is the arbiter for good taste, then Gucci is an arbiter for wealth. Known for its extremely high prices, excellent quality, and stunning designs, this brand is probably the one most rapped about. Some even figuratively use the name Gucci, describing luxury goods in general. And though these are just some pickles, we bet we couldn’t afford them.

Salt & Pepper By Hermès
You might’ve heard that the luxury goods brand Hermes sell saddles besides its famously known silk scarves. And it isn’t because only fancy people can afford horses, but instead has to do with how this brand started in 1837 when Thierry Hermes established a shop for quality harnesses and bridles for carriage horses of Paris. We bet that these salt and pepper packages would cater to even the most luxurious tastes.

Corn-Flavored Ramen Noodles By Burberry
With its plaid patterns, muted colors, and classy design, Burberry is the most British brand ever to exist. However, if you think they are quite dull, let us remind you that the outdoor clothes made by this brand were worn, among many others, by Roald Amundsen, who was the first person to reach the South Pole. And if you think that the Burberry trench coat was given a presumptuous name, it was, indeed, designed to be worn in trenches by the WW II British officers.

Petit Beurre By Dolce & Gabbana
With only 35 years of operation under its belt, Dolce & Gabbana is one of the youngest, yet most famous luxury fashion houses today. Never too shy for some controversy with their designs and marketing campaigns, we would definitely believe their decision to sell cookies next to their high-end goods.

Coffee By Cartier
From Czars of Russia to the royalty of England, Cartier was always there to cater to the jewelry needs of the royalty. Some necklaces and earrings made by Cartier even found their ways to museums and art galleries either because of the people who wore them or the one-of-a-kind gemstones used in them. And, if there’s not a single diamond in this pack of coffee, then it isn’t a real Cartier.

Basmati White Rice By HSBC
A Scotsman Thomas Sutherland had a great idea on how to benefit from China’s opium trading and thus established The Hongkong and Shanghai Banking Corporation to harness the money coming out of it in 1865. With total assets of more than 2.5 trillion US dollars as of 2018, we are pretty sure that the interest rate for this bag of rice is over the roof.

Olive Oil By United Colors Of Benetton
Iconic in the 80s and 90s, the United Colors of Benetton seem to be struggling to find their niche back again. With many campaigns against hatred, you think the people would praise them, and yet, the controversies that succeeded it, made Benetton to lose much of its revenue.