End Embarrassment: The Playful and Fun Toilet Paper Rolls from Japan

Matsumotokiyoshi Holdings Co., Ltd., has a chain of drugstores nationwide. It’s private brand, “matsukiyo”, is a unique label that aims to deliver the brand’s vision of “making life in Japan enjoyable.”

Besides quality and functionality, we focus to bring out matsukiyo’s style of amusement, delight and joy; our packaging design places emphasis on the emotional added value for consumers.

The packaging of matsukiyo toilet paper roll does not indicate or promote the basic product functions: absorbency, touch, etc. Instead, it uses illustrations of a baby, radio, or shopping bag to create an eye-catching uplifting feeling.

Inspired by consumers’ insights of feeling slightly embarrassed when purchasing and carry toilet paper rolls; this packaging was designed to ease the embarrassment and make it fun to carry.

(Visited 1 times, 1 visits today)

Leave Your Comment Below

If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

Japanese Service Lends “Weathering with You” Clear Umbrellas with Hina Floating in The Sky
Alex Chinneck Transforms An Antique Grandfather Clock Into A Flexible Sculpture
Household Surrealism: Artist Helga Stentzel Uses Common Household Items to Create Surreal Forms
A Built-In Dog Bed Was Created In This Living Room Wall
This Guy Hilariously Captions The Weirdest Construction Fails He Finds
Handerpants: Underpants For Your Hands
Nordstrom Is Selling Jeans Caked In Fake Dirt For Hundreds Of Dollars
Heart-Shaped Bike Light. Oh, Wait...
Think Nature – The New Vegetal Creations of French Designer Monsieur Plant
This Guy Runs The Most Controversial Instagram Account
Unexpected Land Art Beautifully Formed In Nature
These Creepy Face Cushions Make Perfect Christmas Gift For Secret Santa
Isosceles: Unique Female Lingerie Inspired By Geometry And Architecture
Clever ‘Lose The Waterbeard’ Campaign By John Keatley
Bathers Changing Clothes Using the ‘Skreenette’ at the Public Beach, 1929
Let This Fruit Slice Furniture Juice Up Your Outdoor Living Area
Russian Stylist Gives 35 People Extreme Makeovers And You’ll Hardly Believe They’re The Same People
During Lockdown, This Man Invested His Time Into Building A Staircase Wine Cellar That Holds 156 Bottles
This Woman Makes Offensive Teacups To Insult Your Guests With Class
Another Classic Recreated! Kick-ass LEGO Air Jordan 9 By Tom Yoo
Artist Shapes Old Cutlery Into Magnificent Metal Sculptures Of Animals
A Collection Of Genius Designs That Are So Creative They Should Receive An Award
Spectacular Origami Lights By Umut Yamac
Bold Line Drawings Layered On Top Of Deconstructed Images Of Fruit, Flowers, And Animals In Tattoos By Mattia Mambo
Colossal Sculptural Lights By David Trubridge Have Been Added To A Treewalk In New Zealand
This UFO Raincoat Is So Much Better Solution Than an Umbrella!
Artist Duo STALLMAN Create ‘Canvas On Edge’ Collection
Artist Recreated A Miniature Version Of The Town Of Castle Rock From Stephen King’s Novel
Black & Light: A New Immersive Painting Inside An Inflated Canvas
Guy Built A Fender Stratocaster-Styled Electric Guitar Out Of 1,200 Colored Pencils