This Campaign Promotes Pet Adoption Through Brilliant Optical Illusion Photos

We all know that photography can be a powerful tool for sending a message. A recent campaign from an animal shelter in India is a beautiful example how photography conveys a strong message and calls to action.

A series of photos created for ‘World for All’ shows that there’s always room for a pet in a family, and these pictures show it in a very smart and unique way. They resemble the double meaning optical illusions; only they were made through photos, not drawings. Photographer Amol Jadhav took photos of families and used background, shadows, and lights to create a blank space shaped like an animal.

More info: World for All, Amol Jadhav (h/t: diyphotography)