A Confrontational Campaign in Sweden Grabs Attention by Shaming People for Their Poor Password Choices – Design You Trust

A Confrontational Campaign in Sweden Grabs Attention by Shaming People for Their Poor Password Choices


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I’m not a fan of using ‘bad’ words just for the sake of using them. But using them to great effect when there’s a justified reason for doing so? A huge fan of that. Love this hilarious campaign out of Sweden on behalf of a cyber-security organisation.

The work confronts people with their own poor password choices, as the examples are drawn from a list of the country’s most commonly used passwords. A humorous campaign produced by creative communication agency Åkestam Holst for cybersecurity firm Scutum Security First (SSF) brings some of the most alarming yet common passwords, according to research from the Swedish Internet Foundation, to billboards around Sweden.

More: Åkestam Holst h/t: campaignasia, designtaxi


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“SSF Stöldskyddsföreningen, one of our newest clients, is working towards making the Swedish people safer online. For our first campaign together we drew inspiration from a list of the 25 most used passwords in Sweden, and simply asked if they’re really that safe? And oh, this probably only makes sense if you understand Swedish,” the agency writes.


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